Articles around brands, branding, brand optimisation, specific brands like Google, Facebook, Coca Cola, etcetera

Building Digital Trust

Trust is not an easy thing to build for a brand, but once you have it, if you deliver high-quality customer service then you will secure brand loyalty and repeat custom. It is because of this that it is so important to invest the time and effort into creating this relationship with consumers from the first interaction with your brand. Hannah Thorpe writes about building digital trust in her latest post on State of Digital.

12 Tips for Executing a Successful Rebrand

Rebrands can make big headlines and offer brands fresh starts, but they also come at the expense of brand and search equity. Lisa Lacy looks at when it makes sense to rebrand – and how to successfully pull it off.

A look at CES C Space 2016

Marketing experts, brands, and agencies came together last week to collaborate at C Space CES 2016. This overview of C Space, the marketing and advertising section of CES, outlines the event and messages learned during the four day event in Las Vegas.

Using Snapchat for Business

Many people, including businesses could be missing a massive trick in relation to how Snapchat can be used and the benefits of its Snapchat stories feature – via Wayne Denner