Go back to the future & look at DOOH in 2015. Briony Gunson tells us about the developments in Digital Out of Home around use of real time data & contextualisation.
Articles around brands, branding, brand optimisation, specific brands like Google, Facebook, Coca Cola, etcetera
As the events industry is becoming increasingly competitive and with new events in different sectors cropping up every year, Jodie Harries takes a look at the smartest option is to adopt digital and invest digital PR into your promotional activity.
As voice search grows in usage, what do we need to think about as advertisers? Cedric Chambaz talks us through what you can do to capitalise on the trend.
Learn how brands like Nike, REI, Proctor & Gamble and American Express support causes and better engage their social communities.
How to take advantage of the using the combination of social and search to optimize your online marketing campaigns?
With other advertising costs continuing to escalate, YouTube can provide a low cost way to increase brand awareness and reach potential new customers. Laura Phillips highlights the size of the opportunity, gives some examples of those doing it well and gives you tips on how to get started.
Russia offers the highest European Internet population with 83 millions users and considerable upside with a 54% Internet penetration, but it also offer differences and a unique set of challenges for both local and international businesses. Among these differences in the complicated Russian language and the dominance of local search engine, Yandex. This informative interview with TripAdvisor’s VP of SEO, Luc Levesque offers great insight for those optimizing a Russian website and learning about Yandex SEO.
Ensuring your marketing efforts, in any field, is aligned with the brand’s tone and ethos is the first box to tick when planning promotional work. As Digital PRs who are outreaching and selling in with SEO in mind, it can be hard to avoid creating off brand digital PR to get great links.
In a world of user-generated content, a bad review can be a serious blow to your reputation. Wayne Denner explains how to handle negative customer reviews and how it can actually be a good thing for your business.
Instagram is hot – there’s no denying it. This relatively new social network has taken all picture snapping lovers by storm. Here are 6 brands that are absolutely winning at Instagram, I’ve included some comments with each to inspire you.