Articles around brands, branding, brand optimisation, specific brands like Google, Facebook, Coca Cola, etcetera

Craft, Customers & Critics: Investing in Discovery

Do you and your teams have enough information gathered in discovery to make good choices about digital marketing strategies to support your business objectives? Whether you’re part of an agency or in-house with a brand, marketers are often pushed to go directly to work without the context and audience understanding discovery provides. There are many effective ecosystems in place that command excellence because of their investment in discovery.
Learn how NASA and Proctor & Gamble invest in discovery to improve outcomes.

Top Tips on Driving Online Conversions From Offline Ads

It is more important than ever to be focusing efforts on directing the audience from offline ads to the coordinated landing pages or websites where the ad experience is continued with full details of the product or service and in full resemblance of the original offline ad. The question is: how?