So what are the brands doing that are role models when it comes to social sharing? In order to answer this question we need to understand that the secret to the social web is to combine sharing with self-interest.The challenge though is how to make your audience want to share this on the social web.
Articles around brands, branding, brand optimisation, specific brands like Google, Facebook, Coca Cola, etcetera
Jasmine Aye attended a HeroConf breakout session with Matt Van Wagner discussing how to create better display advertising campaigns to generate great results.
Choosing the right name for a business is vital. This post looks at some of the leading brands and the mistakes they made with the brand names and how you can avoid the same mistakes when naming your business.
Jasmine Aye attended John Lee’s HeroConf breakout session on Tuesday about how we can all get a little more specific with our display advertising.
Recently it was announced that Facebook will be cracking down on pages explicitly asking for shares in an attempt to […]
Jasmine Aye covers the keynote of the first day of HeroConf 2014. Bryan Eisnberg expressed the importance of creating better landing pages and provided insights on how to achieve optimal results.
When a PR crisis happens on the digital landscape, it is verging on the impossible to control. The first steps in ensuring that a crisis doesn’t spread, is prep, prep, prep!
Instagram is an important network so if you’re not sure how to use it for your business – Stephanie Frasco shows you how
Images and Video are a fantastic way of getting your brand recognised online. Sarah Bradley for State of Digital explores what’s out there and how to use it
Andy Beal kicked off Day 2 of ClickZ with a keynote presentation on Reputation Management for brands.