SEO is like Personal Training – the Ultimate SEO Analogy?
Analogies can be useful for explaining to laypeople what SEO is and what to expect. In this post I argue that personal training makes a decent analogy.
Business
Articles which are about business matters, setting up companies, tools and big industry developments
Let’s drop the agency nonsense
The digital marketing agency is a dynamic yet strange place. Find out some of the peculiarities we should put to bed at last in this post from Hannah Butcher.
Boosting your Client Relationships
Are you looking for a way to improve your client relationships? Hannah Thorpe shares her tips on building the right way for clients and agencies to work together.
5 Reasons You Need to Consider Using Chatbots for Business
Chatbots are at the foreground within marketing and digital news. In this post Lee Wilson explores the top 5 reasons why business need to start thinking about incorporating chatbots into their 2016/17 strategy.
How to get stakeholders on board with your campaign
It can be hard to convince stakeholders to do new things or operate in a different way. Get some tips on effective strategies to get buy-in from Hannah Butcher.
10 Open Data APIs Built By Brands To Use In Your Content Campaigns
Pete Campbell provides examples of how brands are building open data APIs as part of their strategy to secure natural visibility across third-party apps.
7 Essential Elements to a Brand DNA Piece
Brand is hugely important for any company. A strong brand distinguishes you from your competitors, acts as a mark of […]
Businesses Can Now Insure Against the Risk of Social Media
Wayne Denner looks how AIG is offering underwriting insurance to companies which will allow them insurance protection against the risks of social media and other online crisis. Wayne shares advice on setting up an organisational training program around online reputation.
How Many Clients is Too Many? A Look at the Industry
“Can you believe it?” my friend – a fellow SEO – asked me, referring to an SEO freelancer that we’d […]
Marketing to Marketers
Advising a client on their marketing strategy is a big step from running your own marketing. Here’s how to connect with other skeptical marketers.