This article explains the skills that content marketers should learn and hone to develop a successful career in the industry […]
Everything around Content Marketing, from how to write to what not to do and other strategies
Let me tell you about some of my most unsuccessful freelance writing projects. A company would contact me saying they […]
In this post Polly talks about an example PR campaign which built hundreds of links but failed to consider SEO basics, making no difference on rankings and generating no ROI.
If your brand doesn’t have a social media strategy then be prepared to fall behind. A strategic social media plan can help you to get started – give you an idea of what’s working for your business and what’s not. The framework below is simple but effective, read Helen’s post to find out more.
When it comes to sharing a story with journalists, especially in this era where media are notoriously hard to reach on the phone email is everything. This means that reaching out via email is the most effective and direct medium of getting your press release to the right media contacts. Therefore, the open rate for a campaign has become the all-important metric for understanding why you may or may not be swimming in links and coverage. Rebecca Lee shares how to ensure your emails are opened.
Journalists receive dozens of article pitches every day and will ignore most. How do you perfect your pitch to catch a journo’s attention?
When you start publishing content regularly, you can land on a very broad spectrum of results. You could start ranking […]
Nine key points to include in every article brief to a freelance writer, why the information is essential, and what freelance writers themselves say.
If you look at one content marketing example after another and can’t see a way to apply it, it’s time to look at these 6 extraordinary examples of content Marijana shares with us on State of Digital.
In an age of digital personalisation, it becomes increasingly easy to focus so much on the individual that organisations forget about the brand. Lack of company purpose pages online is eroding brand differentiation, distinction, and clearly communicated purpose for being. Lee Wilson shares with us three reasons you need more company pages.