In an age of digital personalisation, it becomes increasingly easy to focus so much on the individual that organisations forget about the brand. Lack of company purpose pages online is eroding brand differentiation, distinction, and clearly communicated purpose for being. Lee Wilson shares with us three reasons you need more company pages.
Everything around Content Marketing, from how to write to what not to do and other strategies
An investment in digital PR is never going to be as easy to justify as one in, say, paid search. […]
When you finally sit down to write that blog post you’ve had in mind for weeks, any of the following […]
Content Strategist Lola Michels shares her process for creating a content strategy that meets your digital marketing goals, complete with content strategy template.
I’m a content strategist but I work mainly with small businesses, so while I’d love to be able to recommend […]
User Generated Content can be a winning strategy in ecommerce. In this post, Lauren Irwin shows several examples of brands utilising the power of UGC to help drive their content marketing.
Head of Creative is a dream job title for Bobbi, she loves coming up with ideas for Kaizen’s content pieces but she can sometimes feel under pressure for being responsible for Kaizen’s creative side of the business. Bobbi shares her tips on how to still stay creative and be on top of your game.
If you could make anything in your marketing possible with a swing of a magic wand, would deep understanding of […]
Any website needs links to be competitive in SERPs. But building large volumes of links can be difficult and daunting. There are ways to do it right, and this blog shares a few easy methods.
In August 2018, Google rolled out a broad core algorithm update which caused the heaviest ranking flux of the year. […]