The digital PR landscape is constantly changing, as some publishers are monetising what was previously editorially driven decision-making. What does […]
Everything around Content Marketing, from how to write to what not to do and other strategies
Steve Morgan wrote up his notes for two of the Birds of a Feather tables at MozCon 2018, discussion round-tables on content-driven linkbuilding and local search which took place during the lunch breaks.
To keep pace with the dynamic digital environment, please your clients, your boss, and stay sane, a content marketer has […]
Are you struggling to create linkable guest blogs as part of your SEO strategy in 2018? In this post, Alex Jones from Hallam identifies five successful characteristics of a guest blog that have helped generate over 140 backlinks from February to April 2018 by our earned media team.
It’s 2018 and content marketing is still on the rise and measuring its effectiveness is becoming a bigger challenge for marketers. Here’s a framework for reviewing content that will give you a structure for cutting poor content, improving valuable content and make your content strategy more efficient.
Thin content can hamper your website’s performance in search. But what exactly is thin content, what causes it, and how can you find it on your site? This guest article explains everything you need to know about thin content.
Regular columnist Ben Wood picks out 4 useful tools to help manage your editorial content calendar.
Here are the most important highlights from the first day of HeroConf London (the European date of the largest PPC conference in the world), organized by Hanapin Marketing (PPCHero) on the 23rd of October at “The Brewery”, Chiswell St.
‘Write for people, not robots’ has been the clarion call to copywriters for at least six years (since the Panda update), but is that still the case? John Warner explains on State of Digital.
Pete Campbell from Kaizen runs through the top content marketing techniques in the travel market today – so you can see how to get from A to B successfully.