I’m a content strategist but I work mainly with small businesses, so while I’d love to be able to recommend […]
Everything around Content Marketing, from how to write to what not to do and other strategies
User Generated Content can be a winning strategy in ecommerce. In this post, Lauren Irwin shows several examples of brands utilising the power of UGC to help drive their content marketing.
Head of Creative is a dream job title for Bobbi, she loves coming up with ideas for Kaizen’s content pieces but she can sometimes feel under pressure for being responsible for Kaizen’s creative side of the business. Bobbi shares her tips on how to still stay creative and be on top of your game.
If you could make anything in your marketing possible with a swing of a magic wand, would deep understanding of […]
Any website needs links to be competitive in SERPs. But building large volumes of links can be difficult and daunting. There are ways to do it right, and this blog shares a few easy methods.
In August 2018, Google rolled out a broad core algorithm update which caused the heaviest ranking flux of the year. […]
Blogs, like all things, adhere to the third law of thermodynamics – they tend toward chaos. Find out how to reverse the trend.
Editor, content gatekeeper; whatever you call yourself, being in charge of a company blog can be a tough job. You’re […]
It’s not enough to optimise your web content for keywords. Optimising for the search intent behind those keywords is crucial in 2019. Here’s how to do it!
Link building is tough. Gaining links from media publications through content-led outreach is proving to be more and more difficult for two main reasons.