Here are the most important highlights from the first day of HeroConf London (the European date of the largest PPC conference in the world), organized by Hanapin Marketing (PPCHero) on the 23rd of October at “The Brewery”, Chiswell St.
Everything around Content Marketing, from how to write to what not to do and other strategies
‘Write for people, not robots’ has been the clarion call to copywriters for at least six years (since the Panda update), but is that still the case? John Warner explains on State of Digital.
Pete Campbell from Kaizen runs through the top content marketing techniques in the travel market today – so you can see how to get from A to B successfully.
Pete Campbell discusses the current relevance of the press release within the digital PR industry, and how to improve its value for your outreach strategy.
Hannah Thorpe shares an example of excellent customer engagement and what we can learn from it for our outreach strategies.
We all know we need content to drive online success, but creating great content doesn’t come easy. Marijana Kostelac provides a range of tips and tricks on how to write engaging blog posts.
Olga Andrienko, Head of Global Marketing for SEMRush.com shares with State of Digital her secret sauce on how to build long, and fruitful relationships with influencers.
It is almost impossible to find someone working in digital marketing, who wouldn’t agree with the statement that ‘effective content identification and creation is one of the most important elements of digital success’, yet comparatively few companies are creating content that really works – This article will help fix that.
It has been estimated that around 50–80% of searches fall into the “informational” category, so if you’re not already creating content to target these types of searches, then you’re missing a huge chunk of potential traffic.
The time your readers spend on your webpages has a direct impact on your content’s success. Read Alexandra’s tips about optimising time on page.