It has been estimated that around 50–80% of searches fall into the “informational” category, so if you’re not already creating content to target these types of searches, then you’re missing a huge chunk of potential traffic.
Everything around Content Marketing, from how to write to what not to do and other strategies
The time your readers spend on your webpages has a direct impact on your content’s success. Read Alexandra’s tips about optimising time on page.
Every December features marketing predictions from various blogs. But how many of them turn out to be true? We look at some ghosts of Christmas past.
Learn how to use competitor analysis to identify content ideas and tactics that have the potential to drive high quality, relevant links back to your site.
Are Content Discovery Networks a viable tactic for digital marketers or are they destined to be ruined by spammy clickbait? Paul Hunter shows how discovery networks can be used effectively for maximum gain.
Content isn’t just text. It’s a lot more. Find 72 different content types here and see which one fits you best.
Irina Nica has taken a quick glance at the marketing tools universe and highlighted her top 5 favourite technical Content Tools for marketers.
A content marketing strategy makes a big difference in success. You need to understand your audience needs and combine it with what your business needs
How can you make sure your content marketing efforts earn the best links? Pete Campbell shares six tactics to turn your content in to linkbuilding machines.
Rather than vie for Editors & Bloggers attention against everyone else with content requests start a conversation in a different way – earlier on in the outreach cycle. Chris Green shows some of his favourite ways to start the PR/Outreach process in a way which doesn’t include asking for a link.