A content marketing strategy makes a big difference in success. You need to understand your audience needs and combine it with what your business needs
Everything around Content Marketing, from how to write to what not to do and other strategies
How can you make sure your content marketing efforts earn the best links? Pete Campbell shares six tactics to turn your content in to linkbuilding machines.
Rather than vie for Editors & Bloggers attention against everyone else with content requests start a conversation in a different way – earlier on in the outreach cycle. Chris Green shows some of his favourite ways to start the PR/Outreach process in a way which doesn’t include asking for a link.
A review of Visme, a visual marketing tool: it has a lot of features, but it’s not for everyone. Learn about the good and the bad stuff!
Pete Campbell provides examples of how brands are building open data APIs as part of their strategy to secure natural visibility across third-party apps.
In our guest blog Jordie van Rijn goes into great detail about making sure you craft great content, to tell the perfect story to the reader, that is in the medium they want, relevant and of course timely. If you really want to drive impact with your messaging, make your content compelling, tell a great story.
Using emotion in your content is a key part of achieving success with content marketing. Paul Hunter explains why you need to use emotion effectively.
Robert Rose talks about developments in Content Marketing and how to act on it.
As a SaaS company, Help Scout needs to compete in a crowded market. Irina Nica shows how their content marketing efforts are focused and drive results.
Jack Telford reveals his 6 top SEO tools, offering insights on everything from technical search functionality, to idea generation and competitor research.