As discussed in sessions at Growing Global 2015, learn more about localization and online conversions for international markets including lessons on language, brand and cultural nuances, use of images, selecting domains and URLs, mobile optimization, and providing local payment and shipment options.
Articles about Conversion Optimisation
What are you doing wrong that when fixed might make you win? Take a look.
How do Psychology and Conversion optimisation work together? In many ways. Find out how in this week’s Friday Infographic.
Insights from Kirsty Hulse, Mike King and Dixon Jones at SMX London about the changes in searching behaviour, including voice search, entities and concepts. Brought to you by Jan-Willem Bobbink.
Merchandising in the context of ecommerce is rarely written about. In this piece Andy Miller looks at the basics of merchandising for ecommerce websites and shows examples in action from major brands.
Jonathan Allen explains how a site redesign represents a huge strategic opportunity to run your online business more effectively. It’s an opportunity to better understand your users on site and your wider audience off site.
The value and usage of internal search is underestimated but can be easily optimized.
Personalisation has been one of the big trends in recent years, and I’ve worked with many brands who consider the […]
Why should you structure and share more data than just your Rich Snippet data? Read about multiple ways to commercially exploit the possibilities of the Semantic Web.
Sometimes it can be hard to see past vanity metrics to what really matters for any site – final conversions. You can have all the impressions in AdWords, all the clicks in Analytics, the lowest bounce rate; but if your users aren’t converting then what is the point?