Quality Score in Google Display Network is not communicated in any way, but nevertheless it is used to determine auction winners and to set the cost of the click. This post will explain how to work on a campaign to optimize it.
What to ask before setting an online advertising campaign is as vital to a PPC professional as knowing perfectly how to set the structure of your ads and how to work on the platform you are going to use. This is a quick checklist of questions to ask to be sure you are not missing important information to set a successful AdWords, Bing, Linkedin or Facebook Ads campaign.
How do you pick the right programmatic display option for your business? What questions should you ask? Find out what you need to know in this handy post from Rob Weatherhead.
Programmatic spend is on the increase and is expected to account for 58% of display expenditure in 2017. It is not without its critics however, and there are some key areas programmatic needs to prove itself in 2017 if it is to continue swallowing up digital budgets. Here are the top five.
Gianpaolo recaps some of the main concepts shared by the international speakers of PPC Masters in Berlin. Learn about some of the key take aways on State of Digital.
Rob Weatherhead gives an overview of Viewability for digital display and how you need to integrate it into your display channel as a metric for performance.
Tara West gives and overview and introduction of what is Programmatic Advertising and how you can start using it today within your biddable media marketing mix.
Russell O’Sullivan gives an overview of Viewability – a key metric for Digital Display Advertising, what it means, when to use it and how it’s changing display media plans.
Back in October 2015, Facebook announced it was testing a shiny new ad unit called Canvas ads. Those tests must […]
The results from The Adoption of Gmail Sponsored Promotion Ads survey that we ran on State of Digital at the start of 2016.