Does the digital industry suffer from a lack of female representation? Claire Thompson explores the issue and highlights some aspects of the debate.
What’s the new scope of modern search expectation? What’s the new ‘www.’? What better way to investigate than by reviewing the most open of questions posed by modern search users – the Ws – queries beginning with where, what, when, why and who.
Does change in markets and technology mean that marketers are ready to change, are prepared to change and, most importantly, have the skills to change? Andy Betts takes a look at this question in this weeks Friday Commentary.
Ben Norman takes a look into the next strategic steps that CMOs need to take in order to create a blended and secure marketing strategy in this weeks Friday Commentary.
These days, a CMO of a big brand depends on many different AdTech solutions to deliver their Online Advertising program. Where to start? Laurent Boninfante talks about this on our latest Friday Commentary.
On Friday 22nd May the European and Local Elections were held in the UK, with some surprising, and some less […]
Education is important for any digital marketer, but how to choose the right training or event to go to? Thoughts from Bas van den Beld on this.
As backlinks continue to weaken as a trust signal, does it make sense for online marketers to continue with link building as a key tactic? Jon Henshaw explores in this Friday Commentary.
The problem with modern day marketing is that, under increasing pressure to get results, we’re often too scared to fail in order to achieve success. But being scared in a digital era is not the best approach. Taking away that fear of failure, you open up much greater potential rewards. Kevin Gibbons explains in this weeks Friday Commentary how a CMO should look at these things and act.
Nick Garner shares his views on whether or not we should trust Google as CMO’s to build our brand upon.