In an ever-changing digital landscape, how can you keep your teams creative? Get some great tips in this article from Morgen Henderson.
Everything around general marketing topics
Video marketing increase brand awareness and drive sales. Videos can be used to create tutorials, how to best use products, announce new features, and educate consumers.
Sentiment analysis is a valuable aspect of monitoring a brand’s power. Using the right tools can help brands stay on top of customer service and their brand reputation.
It’s a marketer’s dream to have a high-converting integrated strategy. Here’s a step-by-step process to assess your marketing and create and implement an integrated digital strategy.
Online reviews have never been as important as they are today. Managing online reviews is crucial for any business to safeguard their brand.
When it comes to sharing a story with journalists, especially in this era where media are notoriously hard to reach on the phone email is everything. This means that reaching out via email is the most effective and direct medium of getting your press release to the right media contacts. Therefore, the open rate for a campaign has become the all-important metric for understanding why you may or may not be swimming in links and coverage. Rebecca Lee shares how to ensure your emails are opened.
Pay-per-click advertising is usually associated with driving traffic to sales pages. A more uncommon use of PPC ads is for content discovery.
You’ll have heard the announcement during this year’s I/O about the addition of AR results to SERPs, but how will these impact brands online?
In an age of digital personalisation, it becomes increasingly easy to focus so much on the individual that organisations forget about the brand. Lack of company purpose pages online is eroding brand differentiation, distinction, and clearly communicated purpose for being. Lee Wilson shares with us three reasons you need more company pages.
It’s not enough to simply publish content and hope for the best. You have to go out there and build your audience, as Morgen Henderson explains here.