When it comes to sharing a story with journalists, especially in this era where media are notoriously hard to reach on the phone email is everything. This means that reaching out via email is the most effective and direct medium of getting your press release to the right media contacts. Therefore, the open rate for a campaign has become the all-important metric for understanding why you may or may not be swimming in links and coverage. Rebecca Lee shares how to ensure your emails are opened.
Everything around general marketing topics
Pay-per-click advertising is usually associated with driving traffic to sales pages. A more uncommon use of PPC ads is for content discovery.
You’ll have heard the announcement during this year’s I/O about the addition of AR results to SERPs, but how will these impact brands online?
In an age of digital personalisation, it becomes increasingly easy to focus so much on the individual that organisations forget about the brand. Lack of company purpose pages online is eroding brand differentiation, distinction, and clearly communicated purpose for being. Lee Wilson shares with us three reasons you need more company pages.
It’s not enough to simply publish content and hope for the best. You have to go out there and build your audience, as Morgen Henderson explains here.
What a lot of campaign kick-off’s miss is some simple-yet-powerful questions which will help your recommendations make it into action – Chris Green shares his 10 essentials.
With the “PPC Checkmate” methodology you can quickly check an ad account’s effectiveness. In this post, Gianpaolo explains it all!
In this article, we offer tips on rolling out a new service. The way we see it, if you don’t offer it, then the client might go somewhere that can.
If your marketing budget is consistently in the red, try making smaller changes before draconian cuts to staff and resources.
What if, as SEOs, we’re all at risk of becoming incompetent without realising? Chris looks at the Conscious Competence Matrix and considers what it takes to stop you losing your edge.