For long-term SEO value, is it better to have one single domain or to split out your websites in to multiple niche domains? In this post Polly Pospelova dives in to this question and shows the pros and cons of each approach.
Everything around general marketing topics
Xenia shares the top SEO and PPC tactics that you can benefit from in 2018 — based on the analysis of 8,000 ecommerce businesses from all around the globe.
Do you want to make your websites better, be a better marketer and overall be more successful at the work you do? If yes, read on for five of Chris Green’s top (free) tools you can get started with today.
An exciting thing is happening in technology today, and its implications for digital transformation are profound: the rise of the bot. These digital agents can talk, perform tasks, and simulate countless other human activities – and enable businesses to personalise products and services at scale.
Repetitive messaging and giving consumers that sense of deja vu when they see your brand will help brands to gain trust and convert. Find out more in this post from Hannah Thorpe.
It can be tough at the top – with SEO more commonly a part of digital businesses than ever before, […]
Here are the most important highlights from the first day of HeroConf London (the European date of the largest PPC conference in the world), organized by Hanapin Marketing (PPCHero) on the 23rd of October at “The Brewery”, Chiswell St.
With the rise of voice assistants and VR, search behaviour is increasingly happening off-screen. Discover the essentials screen-less search marketing in a practical way, so that you can look at applying them to your business marketing mix.
Regular columnist Ben Wood highlights how building personas for your core clients can help your account managers improve the way they communicate with their clients and boost client retention.
If Artificial Intelligence is by definition “artificial”, how can it have a heart or emotions? But as the brain child of feeling people, how can it not have a heart? Read more about how to define AI and the outcomes we should expect from it.