Marketing

Everything around general marketing topics

Building Digital Trust

Trust is not an easy thing to build for a brand, but once you have it, if you deliver high-quality customer service then you will secure brand loyalty and repeat custom. It is because of this that it is so important to invest the time and effort into creating this relationship with consumers from the first interaction with your brand. Hannah Thorpe writes about building digital trust in her latest post on State of Digital.

Getting Started with Visual Search

What is Visual Search and how can it help your business? Pete Campbell runs you through who’s already using Visual Search and how you can get started to bolster your brand’s conversion rate.

Web Summit is… HUGE

Gianpaolo recently attended the Web Summit, where there were around 50,000 attendees, which is mind boggling as an event goes outside of sport. He describes what he saw and how it could benefit others, especially those starting out and potential Start Ups looking for VC funds.