Win More Links to Your Content with Paid Social Promotion

Creating great content is not enough, you need to make sure as many people as possible see it. This is where paid social promotion can come in very handy. Using paid advertising on Facebook, Twitter, and LinkedIn, you can ensure your content is seen widely and increases the chances of earning links.

Changes in Google News could have massive implications for News Publishers

Websites that are not part of the ‘classic’ news media, such as Reddit and high quality blogs, are now being introduced as part of the news-vertical element in Google’s SERPs. Barry Adams explains how Google is including non-news sites in its ‘In The News’ element in the organic search results and the impact this has on search as we know it.