In this post Polly talks about an example PR campaign which built hundreds of links but failed to consider SEO basics, making no difference on rankings and generating no ROI.
Everything around PR, Public Relations
When it comes to sharing a story with journalists, especially in this era where media are notoriously hard to reach on the phone email is everything. This means that reaching out via email is the most effective and direct medium of getting your press release to the right media contacts. Therefore, the open rate for a campaign has become the all-important metric for understanding why you may or may not be swimming in links and coverage. Rebecca Lee shares how to ensure your emails are opened.
How can the true value of digital PR be measured accurately? Pure SEO metrics alone don’t do justice to what online PR can achieve for a business.
Competitor research is valuable but not always the answer to secure links. There are many cases where original thinking will serve you better.
An investment in digital PR is never going to be as easy to justify as one in, say, paid search. […]
Head of Creative is a dream job title for Bobbi, she loves coming up with ideas for Kaizen’s content pieces but she can sometimes feel under pressure for being responsible for Kaizen’s creative side of the business. Bobbi shares her tips on how to still stay creative and be on top of your game.
Any website needs links to be competitive in SERPs. But building large volumes of links can be difficult and daunting. There are ways to do it right, and this blog shares a few easy methods.
Link building is tough. Gaining links from media publications through content-led outreach is proving to be more and more difficult for two main reasons.
The digital PR landscape is constantly changing, as some publishers are monetising what was previously editorially driven decision-making. What does […]
Are you struggling to create linkable guest blogs as part of your SEO strategy in 2018? In this post, Alex Jones from Hallam identifies five successful characteristics of a guest blog that have helped generate over 140 backlinks from February to April 2018 by our earned media team.