Competitor research is valuable but not always the answer to secure links. There are many cases where original thinking will serve you better.
Everything around PR, Public Relations
‘Red tape’ is a commonly used metaphor for barriers that are put in place in legal and business dealings. For […]
An investment in digital PR is never going to be as easy to justify as one in, say, paid search. […]
Head of Creative is a dream job title for Bobbi, she loves coming up with ideas for Kaizen’s content pieces but she can sometimes feel under pressure for being responsible for Kaizen’s creative side of the business. Bobbi shares her tips on how to still stay creative and be on top of your game.
Any website needs links to be competitive in SERPs. But building large volumes of links can be difficult and daunting. There are ways to do it right, and this blog shares a few easy methods.
Link building is tough. Gaining links from media publications through content-led outreach is proving to be more and more difficult for two main reasons.
The digital PR landscape is constantly changing, as some publishers are monetising what was previously editorially driven decision-making. What does […]
Are you struggling to create linkable guest blogs as part of your SEO strategy in 2018? In this post, Alex Jones from Hallam identifies five successful characteristics of a guest blog that have helped generate over 140 backlinks from February to April 2018 by our earned media team.
Relationship building is the key to successful long term digital marketing. Whether you’re using it for SEO, PR, content or social media, make sure you’re building lasting relationships for long term results.
A backlink profile accounts for the vast majority of a site’s ranking according to Google’s algorithm. Here, Alex Jones of Hallam Internet takes you through the importance of a varied link profile and runs through the elements to consider when building a diverse backlink profile.