Link building is tough. Gaining links from media publications through content-led outreach is proving to be more and more difficult for two main reasons.
Everything around PR, Public Relations
The digital PR landscape is constantly changing, as some publishers are monetising what was previously editorially driven decision-making. What does […]
Are you struggling to create linkable guest blogs as part of your SEO strategy in 2018? In this post, Alex Jones from Hallam identifies five successful characteristics of a guest blog that have helped generate over 140 backlinks from February to April 2018 by our earned media team.
Relationship building is the key to successful long term digital marketing. Whether you’re using it for SEO, PR, content or social media, make sure you’re building lasting relationships for long term results.
A backlink profile accounts for the vast majority of a site’s ranking according to Google’s algorithm. Here, Alex Jones of Hallam Internet takes you through the importance of a varied link profile and runs through the elements to consider when building a diverse backlink profile.
Are you just getting started on influencer marketing? Or you’re approaching a new industry? Then this article from Irina Nica will help you map your landscape.
Find out what BuzzSumo and TripAdvisor know about getting the journalist’s attention and get the tools and tips you need to start your own campaign.
How do you go about getting influencers actively interested in your outreach campaign before it starts? Hannah shares her findings here.
Discover how to get the most out of media request services, including how to respond to them to get the best results for your brand in this post from Hannah Butcher.
Hannah Butcher explores the reasons that bloggers will avoid your both your email and working with the brand you are representing.