Most marketing campaigns fail. What will always decide on failure of success: how well you understand your audience and how good your end product or service really is.
Everything around PR, Public Relations
Jodie Harris gives some useful tips on using social and Digital PR for your content marketing and how your content marketing can travel further!
Media outreach can make or break your campaign so it is vital you avoid these common 7 mistakes and fails when speaking to the media.
Kirsty Hulse takes us through some of the good, bad and ugly outreach emails she receives on a daily basis and some tips on what to include when you email a blogger or publisher.
What PR tools can’t teach you about pitching and how you can build relationships with journalists. Jodie Harris shares some vital tips and advice.
HARO (Help A Reporter Out) is like a matchmaking service between marketers/PRs and journalists/bloggers. Steve Morgan explains how to re-use failed HARO requests so that your effort will not go to waste.
Jodie Harris takes a look at what Brandjacking is, a few recent examples and how it could work for you to gain some brand presence and how to execute it so well that you can gain those PR links.
In a dream world, all clients that walk through the door will be established, a leader in their industry and have shed loads of products to PR to authoritative sites. Its not always the case that your client will be established in their industry, or have lots of products to be able to PR. Jodie Harris takes us through some key points on how to PR a company with no products to PR, but are more service led or B2B.
SEO is responsible for a great deal of brand traffic and revenue. It’s become more than “Search Engine Optimization”. Should “SEO” get a new a name?
The lines between good PR and paid link inclusions are often blurred. Claire Thompson explores the issue and provides some insights for journalists, PR and SEO professionals to keep in mind when paying for link inclusions in high profile publications.