Gordon Campbell shares some useful tips on how you can increase the chances that your digital content will be successful using the principle of reciprocity.
Everything around PR, Public Relations
When thinking of selling a story, always think about what imagery will look the best and what imagery does that website favour, a little research when building your press list will help with this! Jodie Harris takes a look at the different types of imagery that you should use.
Jodie Harris gives some great insight of what do to when recruiting for a Digital PR. The recruiting landscape is a minefield, there are so many cliches to avoid and so many qualities to consider when looking for the right candidate.
If you haven’t thought about Christmas already then it is time to get creative and roll out your Christmas campaigns asap – James Crawford talks us through what you should be thinking about for your Christmas PR and Content Marketing.
As the events industry is becoming increasingly competitive and with new events in different sectors cropping up every year, Jodie Harries takes a look at the smartest option is to adopt digital and invest digital PR into your promotional activity.
Most marketing campaigns fail. What will always decide on failure of success: how well you understand your audience and how good your end product or service really is.
Jodie Harris gives some useful tips on using social and Digital PR for your content marketing and how your content marketing can travel further!
Media outreach can make or break your campaign so it is vital you avoid these common 7 mistakes and fails when speaking to the media.
Kirsty Hulse takes us through some of the good, bad and ugly outreach emails she receives on a daily basis and some tips on what to include when you email a blogger or publisher.
What PR tools can’t teach you about pitching and how you can build relationships with journalists. Jodie Harris shares some vital tips and advice.