Ensuring your marketing efforts, in any field, is aligned with the brand’s tone and ethos is the first box to tick when planning promotional work. As Digital PRs who are outreaching and selling in with SEO in mind, it can be hard to avoid creating off brand digital PR to get great links.
Everything around PR, Public Relations
With so much content being produced, its hard for the content you produce to have cut through or be found. Using a content platform like Taboola or Outbrain may help and needs to be considered as part of your content marketing mix.
Understanding the relationship between content marketing and PR, they both live side by side in the digital world – content marketing is the creation of the story and PR is telling you the story.
PR is a great way to build links to your website after suffering a penalty from Google. Find out more about how to use PR to recover from a penalty in this blog post by James Crawford.
The ‘Right To Be Forgotten’ brings up Privacy Issues – do want to have the right to remember?
There are many tools for outreach. James Crawford looks at two that his company use for media relations and blogger engagement; Buzzstream and Gorkana
When you want to understand who you are targeting, these three tools might help you out!
Here are the key trends and predictions that every Digital PR needs to consider for the year ahead!
Collaborating with vloggers can happen in a variety of ways and it doesn’t need to be a simple review or product feature. This blog post details on what to look out for in a vlogger.
A Digital PR campaign strategy should have a mixture of tactics and complement what other digital activities will be happening. The PR strategy should work in unison with the traditional PR plans, and not as an aftermath.