What PR tools can’t teach you about pitching and how you can build relationships with journalists. Jodie Harris shares some vital tips and advice.
Everything around PR, Public Relations
HARO (Help A Reporter Out) is like a matchmaking service between marketers/PRs and journalists/bloggers. Steve Morgan explains how to re-use failed HARO requests so that your effort will not go to waste.
Jodie Harris takes a look at what Brandjacking is, a few recent examples and how it could work for you to gain some brand presence and how to execute it so well that you can gain those PR links.
In a dream world, all clients that walk through the door will be established, a leader in their industry and have shed loads of products to PR to authoritative sites. Its not always the case that your client will be established in their industry, or have lots of products to be able to PR. Jodie Harris takes us through some key points on how to PR a company with no products to PR, but are more service led or B2B.
SEO is responsible for a great deal of brand traffic and revenue. It’s become more than “Search Engine Optimization”. Should “SEO” get a new a name?
The lines between good PR and paid link inclusions are often blurred. Claire Thompson explores the issue and provides some insights for journalists, PR and SEO professionals to keep in mind when paying for link inclusions in high profile publications.
Ensuring your marketing efforts, in any field, is aligned with the brand’s tone and ethos is the first box to tick when planning promotional work. As Digital PRs who are outreaching and selling in with SEO in mind, it can be hard to avoid creating off brand digital PR to get great links.
With so much content being produced, its hard for the content you produce to have cut through or be found. Using a content platform like Taboola or Outbrain may help and needs to be considered as part of your content marketing mix.
Understanding the relationship between content marketing and PR, they both live side by side in the digital world – content marketing is the creation of the story and PR is telling you the story.
PR is a great way to build links to your website after suffering a penalty from Google. Find out more about how to use PR to recover from a penalty in this blog post by James Crawford.