Claire Thompson takes us back to basics on the art of ‘pitching’ content to the media, bloggers and webmasters.
Everything around PR, Public Relations
When a PR crisis happens on the digital landscape, it is verging on the impossible to control. The first steps in ensuring that a crisis doesn’t spread, is prep, prep, prep!
Tesla, the Californian electric car maker, is using its position as a challenger brand to disrupt the marketplace. But is its aggressive approach to PR having an impact both on and offline?
Banning platforms such as MyBlogGuest is a bitter pill to swallow for many SEOs, but it paves the way for Digital PR!
Bloggers have become more important in the past few years. Jodie Harris provides a commentary on the relational evolution between brands and bloggers.
If you want to know about competitive markets – read our coverage of the LinkDex iGaming ThinkTank Event
In the last year, we have seen the two faces of PR battle it out: traditional versus digital. As PRs, we have all asked ourselves whether traditional PR is still relevant in today’s digitally dominated business landscape.
Andrew Smith, Founder & MD, Escherman & CIPR/PRCA, spoke about “Challenges And Opportunities For PR In 2014”. PR is rapidly changing world and those involved need to change with it. Smith talked about these changes.
Often digital PR is stuck betweenthe PR and search agency. Louis discusses a model where the client benefits from clear lines and objective.
Reviews help businesses gain credibility, brand awareness, and of course engagement, as well as giving Google an indication of how […]