Search Engine Optimisation

Everything around Search Engine Optimisation, from SEO tactics and strategies to news about Google and more.

3 Reasons You Need More Company Pages on Your Website

In an age of digital personalisation, it becomes increasingly easy to focus so much on the individual that organisations forget about the brand. Lack of company purpose pages online is eroding brand differentiation, distinction, and clearly communicated purpose for being. Lee Wilson shares with us three reasons you need more company pages.

Can your Content become a Vocal Answer?

Voice search is still in a very early stage and when SEOs talk about it they mostly refer to becoming “vocal answers” to very specific questions. Is there a type of content format that can be particularly suitable to become a response?