Competitor research is valuable but not always the answer to secure links. There are many cases where original thinking will serve you better.
Everything around Search Engine Optimisation, from SEO tactics and strategies to news about Google and more.
Monopoly is known as a game of capitalism and SERP Monopoly is no different. The goal of both games is to acquire as many properties as possible.
The ability to choose the right data to track and the most appropriate analysis is what makes the difference between basic SEO best practices and offering a high-performance SEO strategy.
In an age of digital personalisation, it becomes increasingly easy to focus so much on the individual that organisations forget about the brand. Lack of company purpose pages online is eroding brand differentiation, distinction, and clearly communicated purpose for being. Lee Wilson shares with us three reasons you need more company pages.
Voice search is still in a very early stage and when SEOs talk about it they mostly refer to becoming “vocal answers” to very specific questions. Is there a type of content format that can be particularly suitable to become a response?
SEO for images is changing fast and Google’s focus on the subject is strong. Read these tips to get the most out optimization of pictures for today’s SERPs.
What if, as SEOs, we’re all at risk of becoming incompetent without realising? Chris looks at the Conscious Competence Matrix and considers what it takes to stop you losing your edge.
Head of Creative is a dream job title for Bobbi, she loves coming up with ideas for Kaizen’s content pieces but she can sometimes feel under pressure for being responsible for Kaizen’s creative side of the business. Bobbi shares her tips on how to still stay creative and be on top of your game.
Intelligent home assistants are a fast-growing technology that makes voice search a new channel for all brands to focus on. Therese Palmere shows how retailers can optimise for voice search and grow their revenue.
Any website needs links to be competitive in SERPs. But building large volumes of links can be difficult and daunting. There are ways to do it right, and this blog shares a few easy methods.