Everything around Search Engine Optimisation, from SEO tactics and strategies to news about Google and more.
Many of us have heard the stats that 50% of searches will be voice search by 2020. However there is limited data available to show the voice search helps those with accessibility needs and who could benefit most from it. SEO Jo is conducting a survey and would love your input to make voice search accessible for all.
Improving site architecture optimisation is an iterative process. Here is a framework for measuring and monitoring the impact of these changes over time by looking at more than just site traffic.
Gianluca offers readers not only a truthful portrait of the state of Images and Visual Search but also actionable ideas you can implement in your SEO strategy right now and a glimpse of what the future of a fully integrated Voice + Visual Search will be. Read the details on State of Digital.
Steve Morgan wrote up his notes for two of the Birds of a Feather tables at MozCon 2018, discussion round-tables on content-driven linkbuilding and local search which took place during the lunch breaks.
In SEO, we hang off of Google’s every word but rarely ever give mention to Bing. We’ve done some digging and found a number of areas where Bing actually has an edge over Google.
In the midst of the 2018 football World Cup, Gus Pelogia looks at the biggest World Cup related trends in search and digital.
Are you struggling to create linkable guest blogs as part of your SEO strategy in 2018? In this post, Alex Jones from Hallam identifies five successful characteristics of a guest blog that have helped generate over 140 backlinks from February to April 2018 by our earned media team.
Relationship building is the key to successful long term digital marketing. Whether you’re using it for SEO, PR, content or social media, make sure you’re building lasting relationships for long term results.
A year ago Chris Green tweeted an image of what the top 100 search results looked like when tracked hourly. Many thought it was ‘kinda cool’ at the time and the tool has been developed significantly since.
For long-term SEO value, is it better to have one single domain or to split out your websites in to multiple niche domains? In this post Polly Pospelova dives in to this question and shows the pros and cons of each approach.