Backing the Underdog: Six Areas Bing Has the Edge on Google
In SEO, we hang off of Google’s every word but rarely ever give mention to Bing. We’ve done some digging and found a number of areas where Bing actually has an edge over Google.
Search Engine Optimisation
Everything around Search Engine Optimisation, from SEO tactics and strategies to news about Google and more.
6 World Cup Search Trends: Neymar Haircut, Memes, Online Broadcast and More
In the midst of the 2018 football World Cup, Gus Pelogia looks at the biggest World Cup related trends in search and digital.
Guest Posting in 2018 – Does It Still Work?
Are you struggling to create linkable guest blogs as part of your SEO strategy in 2018? In this post, Alex Jones from Hallam identifies five successful characteristics of a guest blog that have helped generate over 140 backlinks from February to April 2018 by our earned media team.
Why Relationship Building is Key in Digital Marketing
Relationship building is the key to successful long term digital marketing. Whether you’re using it for SEO, PR, content or social media, make sure you’re building lasting relationships for long term results.
Hourly Rank Tracking – One Year On
A year ago Chris Green tweeted an image of what the top 100 search results looked like when tracked hourly. Many thought it was ‘kinda cool’ at the time and the tool has been developed significantly since.
Multiple Domains vs Single Domain Strategy to Build a Stronger Domain
For long-term SEO value, is it better to have one single domain or to split out your websites in to multiple niche domains? In this post Polly Pospelova dives in to this question and shows the pros and cons of each approach.
Study: state of mobile page speed in Ireland
This study from April 2018 shows how well the 100 most popular websites in Ireland perform when it comes to mobile speed. With the homepage taken as a benchmark and compare how they perform against Google’s recommendations on speed, page size, requests and more.
Ecommerce Marketing: 6 Opportunities to Seize in 2018
Xenia shares the top SEO and PPC tactics that you can benefit from in 2018 — based on the analysis of 8,000 ecommerce businesses from all around the globe.
Learnings from European Conference on Information Retrieval 2018
Dawn Anderson attended the European Conference on Information Retrieval 2018 in Grenoble and caught up with the latest in the field. Read her summary of the event here, with loads of links to papers and other resources.
URLs, Crawling, and PageRank; Fundamentals of SEO
URLs are the foundation of the web. Many aspects of usability and search engine crawling and ranking focus on URLs. In this post, Barry Adams explains some of the elements that make URLs so important and why you shouldn’t ignore good URLs for your website.