In an age of digital personalisation, it becomes increasingly easy to focus so much on the individual that organisations forget about the brand. Lack of company purpose pages online is eroding brand differentiation, distinction, and clearly communicated purpose for being. Lee Wilson shares with us three reasons you need more company pages.
Everything around Social Media and Social Marketing, with articles about for example Facebook and Twitter but also social marketing strategies, tactics and more
LinkedIn is a powerful B2B marketing tool, if used properly. Advertising on LinkedIn needs to be properly handled and managed, as Matt LaMontagne explains.
Social media scheduling software offers a large number of benefits to businesses and the marketers that work for them. Learn the six most common mistakes people make with their social scheduling software and what you can do to avoid them.
Wolfgang Digital’s 2019 E-Commerce KPI Report has finally revealed the commercial value of social media engagements. What’s a ‘Like’ worth? Find out here!
The user journey is no longer a straight and simple path. Customers jump between channels and platforms—so, how do we lead them to convert? Morgen shows us how on State of Digital.
Learn how to use competitor research to improve your social media strategy. We’ll go over techniques and tools that will help you outshine your rivals.
Fashion brands are unrivalled when it comes to creativity and social media ROI. Get 11 ideas on how to produce unique content, optimize it for likes, comments, or retweets, and on how to grow your audience.
When Facebook launched Reactions globally in February this year, its place was to fill the gap between people wanting a […]
Social media continues to baffle many brands which don’t use it properly to engage with their audience. Hannah Butcher shows some common mistakes to avoid.
Every December features marketing predictions from various blogs. But how many of them turn out to be true? We look at some ghosts of Christmas past.