If your brand doesn’t have a social media strategy then be prepared to fall behind. A strategic social media plan can help you to get started – give you an idea of what’s working for your business and what’s not. The framework below is simple but effective, read Helen’s post to find out more.
Everything around Social Media and Social Marketing, with articles about for example Facebook and Twitter but also social marketing strategies, tactics and more
Facebook Ad Library is a great resource for advertisers. Use it to your advantage and see how your competitors are optimising their Facebook Ads.
Instagram blocks search engines from categorizing images. Your profile can be indexed, but the images can’t. This makes Instagram SEO challenging, but not impossible.
Sentiment anaysis is the only way you can really see what’s being said on social media platforms about your company, you, and the way things are run.
In an age of digital personalisation, it becomes increasingly easy to focus so much on the individual that organisations forget about the brand. Lack of company purpose pages online is eroding brand differentiation, distinction, and clearly communicated purpose for being. Lee Wilson shares with us three reasons you need more company pages.
LinkedIn is a powerful B2B marketing tool, if used properly. Advertising on LinkedIn needs to be properly handled and managed, as Matt LaMontagne explains.
Social media scheduling software offers a large number of benefits to businesses and the marketers that work for them. Learn the six most common mistakes people make with their social scheduling software and what you can do to avoid them.
Wolfgang Digital’s 2019 E-Commerce KPI Report has finally revealed the commercial value of social media engagements. What’s a ‘Like’ worth? Find out here!
The user journey is no longer a straight and simple path. Customers jump between channels and platforms—so, how do we lead them to convert? Morgen shows us how on State of Digital.
Learn how to use competitor research to improve your social media strategy. We’ll go over techniques and tools that will help you outshine your rivals.