Facebook are clamping down on clickbait in user’s news feeds through algorithmic tweaks. But what does this mean for other social networks that need to tackle spam and clickbait?
Everything around Social Media and Social Marketing, with articles about for example Facebook and Twitter but also social marketing strategies, tactics and more
Lisa Lacy takes a look at how brands can drive more engagement via Facebook, after the latest algorithm change which prioritises content from family and friends over that of brands.
A look into the anatomy of a successful LinkedIn profile. What steps to take to create that perfect profiel?
Snapchat is the new popular kid on the block. But marketers struggle a bit to get a grip on it. Is it only kids? Let’s first look at some numbers.
As a digital marketer I find Twitter amazing because of one little tiny feature – the search functionality. This is how you should use it.
All timelines from all social networks now have algorithms. This means we miss many updates. And marketers are to blame for that.
Frac used BuzzSumo to analyze 100 of the most-shared articles on BuzzFeed within the last year to determine what the ideal post looks like.
KLM is the first to start using Facebook Messenger to give you flight information and options to change your flight details.
Events can’t live without Social Media anymore. Social pushes the branding. It makes for more interaction and it helps get people in. But how to get all of this done using Social Media?
It is Twitter’s 10th birthday. What has Twitter brought us in the last decade? A lot. Let’s evaluate.