Social media continues to baffle many brands which don’t use it properly to engage with their audience. Hannah Butcher shows some common mistakes to avoid.
Everything around Social Media and Social Marketing, with articles about for example Facebook and Twitter but also social marketing strategies, tactics and more
Every December features marketing predictions from various blogs. But how many of them turn out to be true? We look at some ghosts of Christmas past.
Tara West goes through the Facebook Audience Network and helps you to understand whether it is right for you and your clients.
Want to use filters of your own? Or market them? Here’s a complete guide on how to create a SnapChat filter!
Facebook are clamping down on clickbait in user’s news feeds through algorithmic tweaks. But what does this mean for other social networks that need to tackle spam and clickbait?
Lisa Lacy takes a look at how brands can drive more engagement via Facebook, after the latest algorithm change which prioritises content from family and friends over that of brands.
A look into the anatomy of a successful LinkedIn profile. What steps to take to create that perfect profiel?
Snapchat is the new popular kid on the block. But marketers struggle a bit to get a grip on it. Is it only kids? Let’s first look at some numbers.
As a digital marketer I find Twitter amazing because of one little tiny feature – the search functionality. This is how you should use it.
All timelines from all social networks now have algorithms. This means we miss many updates. And marketers are to blame for that.