Everything around Social Media and Social Marketing, with articles about for example Facebook and Twitter but also social marketing strategies, tactics and more
Gordon Campbell shares some useful tips on how you can increase the chances that your digital content will be successful using the principle of reciprocity.
A rather nasty situation happened recently where a number women on the London Underground were handed a note saying that […]
Google’s announcement of Accelerated Mobile Pages brings the promise of an open standard for lightning fast delivery of mobile pages. What does this mean for publishers and is this really a win all round?
15 years after the arrival of search, how online savvy are British businesses? Cedric Chambaz talks us through some interesting survey findings that uncover the adoption and feelings towards search and other digital activities.
Melissa McDonald interviews Timophey Levin, marketing manager for Russia and Nikolay Petrov, business development manager of BlaBlaCar to find out about their international journey and learn more about what led to their current global successes.
Is social media changing our brain? In this article from Briony Gunson, find out what a British neuroscientist has to say on the impact of social media & internet technology on the human brain.
Brand storytelling and sequential advertising can be used for brand perception or awareness, as well as direct response conversion campaigns. Tara West gives an overview of how to use sequential ads via Facebook for your business.
Jodie Harris gives some useful tips on using social and Digital PR for your content marketing and how your content marketing can travel further!
Has our obsession with specific metrics for measuring success created the era of vacuous clickbait? Sarah Kershaw investigates and looks at alternative metrics to focus on.