Melissa McDonald interviews Timophey Levin, marketing manager for Russia and Nikolay Petrov, business development manager of BlaBlaCar to find out about their international journey and learn more about what led to their current global successes.
Everything around Social Media and Social Marketing, with articles about for example Facebook and Twitter but also social marketing strategies, tactics and more
Is social media changing our brain? In this article from Briony Gunson, find out what a British neuroscientist has to say on the impact of social media & internet technology on the human brain.
Brand storytelling and sequential advertising can be used for brand perception or awareness, as well as direct response conversion campaigns. Tara West gives an overview of how to use sequential ads via Facebook for your business.
Jodie Harris gives some useful tips on using social and Digital PR for your content marketing and how your content marketing can travel further!
Has our obsession with specific metrics for measuring success created the era of vacuous clickbait? Sarah Kershaw investigates and looks at alternative metrics to focus on.
If your main success metric for your direct response digital ads is how much traffic you’re getting, the cost per click, bounce rate, or even click through rate, you NEED to read this.
Find the right Twitter followers using these tips.
Should brands still be active on Google+ or should they focus on other social networks instead? This post gives 6 reasons why they should!
Learn how brands like Nike, REI, Proctor & Gamble and American Express support causes and better engage their social communities.
Facebook organic reach is decreasing, but is it dying? No says Kristjan Hauksson. He explains in this weeks commentary.