Tara West takes us through how you can bring real competitive advantage to your Facebook Ads using Custom Audience targeting. Here are 15 strategies that your business or clients could be using.
Everything around Social Media and Social Marketing, with articles about for example Facebook and Twitter but also social marketing strategies, tactics and more
It can be hard to get social media working for your business. Laura Crimmons showcases several campaigns that have harnassed the power of social media effectively, and concludes with a few tips on how to put this in to practice yourself.
Engagement is an elusive concept in digital marketing that refuses to be clearly defined. In this post Barry Adams offers some metrics that can help you identify what drives engagement with your content, so you can learn what works and what doesn’t.
Jodie Harris takes a look at what Brandjacking is, a few recent examples and how it could work for you to gain some brand presence and how to execute it so well that you can gain those PR links.
As social media grows in our lives so does its influence. Arianne Donoghue talks about what could be final frontier – using social to vote. How has it been used so far? And what is the potential for the future?
Twitter and search giant Google have struck a deal to start making users tweets available in Google search results. Will this impact online reputations? Wayne Denner walks through how it could affect your Online Reputation and how it could go wrong.
With other advertising costs continuing to escalate, YouTube can provide a low cost way to increase brand awareness and reach potential new customers. Laura Phillips highlights the size of the opportunity, gives some examples of those doing it well and gives you tips on how to get started.
SEO is responsible for a great deal of brand traffic and revenue. It’s become more than “Search Engine Optimization”. Should “SEO” get a new a name?
Facebook has been processing huge sums of money since forever, but soon they’re taking it to a new level with their own version of PayPal. Find out more in this article from Laura Phillips.
2015 is barely two months old and already the major social media platforms are making all kinds updates. Laura Crimmons lists what’s been changed so far.