Social Media Marketing

Everything around Social Media and Social Marketing, with articles about for example Facebook and Twitter but also social marketing strategies, tactics and more

Harnessing the power of Social Media

It can be hard to get social media working for your business. Laura Crimmons showcases several campaigns that have harnassed the power of social media effectively, and concludes with a few tips on how to put this in to practice yourself.

How To Measure Content Engagement

Engagement is an elusive concept in digital marketing that refuses to be clearly defined. In this post Barry Adams offers some metrics that can help you identify what drives engagement with your content, so you can learn what works and what doesn’t.

How to create the perfect Brandjack

Jodie Harris takes a look at what Brandjacking is, a few recent examples and how it could work for you to gain some brand presence and how to execute it so well that you can gain those PR links.