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What can brands tell you about Digital Marketing?
Big brands have embraced Digital Marketing. Much of the budget goes to online these days. But having a big budget doesn’t mean you’re doing it right. There are brands who do though, like for example Dell, KLM, Heineken, Lenovo and Moneysupermarket to name just a few.
Whether you are working (or are) a brand yourself you can learn a lot from how the big brands do it. At different events, including RIMC 2014 and ClickZ New York, a lot of these brands came together and shared their knowledge. We wrote down the best tips they gave.
And now they are yours.
Read the case studies, read the interviews and read the expert opinions and start learning. Now!
Big Brands and Social Media: Heineken, KLM and Geox
Consumers have changed and so has marketing. Nokia has been at the forefront of this change by leveraging Digital Media and new ways of Marketing to engage consumers in meaningful ways. Here are insights around the latest marketing trends and the successful approach Nokia has taken to adopt to this new Digital Reality.
What do you do when you have tried the usual Media Agency / PPC platform combination and you are still left wanting more? If you are Hilton, you go, identify partners and put together a winning solution that addresses perfectly your needs using the right people and customising Technology to your requirements with flexible partners such as Acquisio.
Listen to the people behind the brands strategiesFor RIMC 2014 we talked to several people behind the brands’ strategies. Learn from Dell’s Social Media Lead Margo Smale, “chief web guy at Lenovo” Ajit Sivadasan and brand on his own Mathias.