18 Daily SEO Tips – Our October Updates

18 Daily SEO Tips – Our October Updates

1st November 2012

This month we started something new, on our Facebook page we give away one SEO tip per day. Each day a tip from one of our bloggers or from one of our readers is displayed. For learning purposes.

At the end of each month all the tips will be collected in one post. And that is this post. Find below all the tips from October! If you would like to stay up-to-date every day of the new tips be sure to like our Facebook page so you will see the updates every day. If you have additions, do send them in!

Without further ado, here are the 101 Tips for October:

Category: Image SEO

Tip: Give your images a proper name, not “IMG1234” but a name wich has the keyword in it. Like “great-samsung-phone.jpg”
By: Bas van den Beld
On: October 19

Category: Linkbuilding

Tip: When building a blog and trying to gain traffic, upload posts regularly, same day each week. Respond to comments on the blog and interact with your users via social media channels.
By: Jo Turnbull
On: October 15

Tip: Don’t build links for the sake of it even if your client asks. Create interesting content relevant for the users.
By: Jo Turnbull
On: October 26

Tip: Create a list of industry experts and send them a link to an article you have written to get attention and possible links
By: Bas van den Beld
On: October 31

Category: Site Archictecture

Tip: Start by setting up a Google Webmaster Tools account so you can monitor how Google looks at your site. You can do that here: http://www.google.com/webmasters/
By: Bas van den Beld
On: October 8

Tip: Make your URLs user and search engine friendly using relevant and descriptive keywords to name them
By: Aleyda Solis
On: October 9

Category: Keyword research

Tip: Check your search query reports in webmaster tools to find keywords with a lot of impressions but just a few clicks. If you can raise your position for these terms a little bit you can gain a lot of traffic.
By: Jeroen van Eck
On: October 10

Category: On-Page Optimization

Tip: Make sure your each page title is unique and relevant by using specific and descriptive keywords for the content shown in it
By: Aleyda Solis
On: October 22

Tip: A good rule of thumb is to optimise a landing page/set of landing pages per keyword you want to target. Accept the fact that the homepage is NOT going to rank for 30+ keywords, no matter how great the content is
By: Carla Marshall
On: October 29

Tip: SEO and User Experience should be not be separated when building a new website. SEO and UX should go hand in hand.
By: Jo Turnbull
On: October 30

Category: Technical SEO

Tip: Check your robots.txt isn’t blocking any pages it shouldn’t by using the handy tool in Google Webmaster Tools
By: Hannah Smith
On: October 16

Category: Strategy

Tip: Don’t just build websites for search engines. Build something that people would want to share. If you create content that people want to share on social media, bloggers want to talk about or even better, news outlet would want to write about, you’re going to succeed in SEO. This could be great blog posts, infographics, podcasts, unique products or even just an awesome designed website.
By: Martijn Oud (a reader)
On: October 11

Tip: Eventually you will have to build your reputation (and your incoming links). A system that works really well is to make 1 specialist/guru responsible for that. Best is the owner of the business or a similar person. Other people are far more likely to help a person out than just a company. If a specific person does a press release or writes a blogpost you are far more likely to get noted, reactions and the links that come with it. People are asked to attend a conference, people can create a twitter account and get followers even just on their face and a nice tweet. People can (do valuable) comments on blogposts. If you do it as a company you are far more likely to be marked as spam and get negative reactions. Make sure EVERYTHING he does is connected and consistent to everything else. Make sure that ALL his profiles show a consistent message with the company name and it’s most important products. Make sure that any way of reaching out to this person is possible. Put the website and phone number everywhere!. (and twitter, linkedin etc) Create a personal page on the website in order to build as much links back to the website as possible (instead of the linkedinprofile) example.
By: Wouter Blom (a reader)
On: October 17

Category: Analytics

Tip: Make Not Provided work for you – We all know Not Provided is not so friendly, well make not provided and GA work a little harder.
In Google Analytics, go to keyword overview, add in secondary dimension and add landing page – you will see the URL where visitors are going via not provided keywords. Be surprised how many people do not use this.
By: Danny Denhard (a reader)
On: October 23

Category: Social Media

Tip: Don’t automatically link your Twitter and Facebook accounts – try and create unique content for both (nothing worse than a http://fb.me/2bsqGI1OF tweet with no context!
By: Carla Marshall
On: October 25

Category: PPC

Tip: Split your PPC campaigns by Device (Desktop, Mobile and Tablet) to get lower CPCs and higher CTRs
By: Sam Noble
On: October 18

Tip: Update your Google Analytics code to include the line to allow for Remarketing even if you dont plan on using it yet. Let the data build. You will also need to update your Privacy Policy to explain you are using 3rd party cookies
By: Sam Noble
On: October 24

Category: Video SEO

Tip: Upload a video to YouTube first and then embed on your own site. The video will be indexed twice – once for your own site and once for YouTube. It eliminates the need for a Video sitemap
By: Carla Marshall
On: October 12

Want to keep up to date? Be sure to follow our Facebook page! (PS: Originally we also planned to do this on our Google+ Page, but the problem there is that we couldn’t schedule the updates, which makes it harder to keep up every day.)


Written By
Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.
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