This talk is a TedX talk from Senior Vice President for Edelman Digital who has done social media, marketing and business strategy for multiple clients such as eBay, BlackBerry, and PepsiCo. At this TedxTalk he talks about re-inventing Social Media. Or re-venting the wheel? You decide.

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Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.
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