Bad links, there is a lot of discussion going around them at the moment with Panda and Penguin fresh in our memories. And with all the ‘outing’ going on, you better watch your steps right? The question asked to Matt Cutts in his latest Webmasterhelp videos “What happens if I link to a good page that later becomes spammy?” therefore is one where the answer is listened to carefully by many SEOs. The question is whether or not a site you link to, which used to have good content before, now turns ‘spumy’, will have a bad influence on your rankings. The answer? Cutts says ‘not to worry’, at least as long its not too many of these kind of links.
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