“Our preliminary analysis shows that Google’s new policy does not meet the requirements of the European Directive on Data Protection,”
“The CNIL and EU data authorities are deeply concerned about the combination of personal data across services: they have strong doubts about the lawfulness and fairness of such processing, and its compliance with European data protection legislation,”
“As we’ve said several times over the past week, while our privacy policies will change on 1st March, our commitment to our privacy principles is as strong as ever,”
“in the future, if you do frequent searches for Jamie Oliver, we could recommend Jamie Oliver videos when you’re looking for recipes on YouTube—or we might suggest ads for his cookbooks when you’re on other Google properties. “
So what will happen? First of all it will take a while before the regulators have sent their questions and received answers from Google, so for the time being it won’t be much. It however is yet another signal that Google needs to watch its steps. They are already under investigation to see whether or not it is using its dominance to keep other search engines out. Another investigation might hurt them a bit in the wallet, but more importantly, might hurt them in how people look at Google.
If any this would be a good time for Bing to start expanding into Europe as a ‘safe’ alternative for Google. They don’t seem to be making that move anytime soon though. In the meanwhile they are taking pokes at Google, even if its just small ones: