State of Digital is 9 years old this month and we’re celebrating by hosting our Annual State Of Digital Event, in conjunction with the UK Search Awards. We’re examining the years top Digital Marketing event takeaways, what we’ve learnt as an industry in 2019 and what we can look forward to in the near future. For the second year in a row, we’re returning to London, this time in historic St.Pauls on 19th November with the after-party at the 2019 UK Search Awards*.
With updates from the year gone by and reports on what’s happening in the state of digital marketing today and into the future from the top speakers in the industry. Our conferences are one of the best ways to keep your skills sharp, take a recap of the last 12 months and come together to understand new integrated marketing best practises. Speakers provide expert opinions and conclusions drawn from their own real-life experiences to help you become a better marketer. But, whilst structured sessions are important, it’s critical to build on those skills with practice and become immersed in the wider context to truly absorb vital information.
State of Digital: London 2019 is a one-day, intensive (30 min sessions) event that takes learning beyond our State Of Digital blog and into the auditorium for a shared experience with experts in the industry both on stage and in the audience. You’ll be immersed in the industry throughout the day, with the option to take it on into the evening by joining us at the UK Search Awards to rub shoulders with award-winning SEO and IM experts for some top-notch inspiration to round off the day.
Whether you’re in-house or agency-side, if you are in a role where your online performance directly impacts your bottom line, then this conference is for you. You’ll learn the methods and strategies used in some of the country’s most successful Digital Marketing campaigns, these are the ideas and methods that are currently cutting through the noise and making a real impact for businesses. Stop reading the State Of Digital blog for just one day (it’s ok we’ll let you know if anything happens) and spend a day dedicated to the arts of Digital Marketing and an evening at the awards celebrating with the best minds in the industry.
2019 State of Digital confirmed speaker lineup:
8:15 – 9:15 Breakfast
Start your day with a classic ETC Venues Energiser breakfast combined with unlimited tea and coffee ▽
9:15-10:00 MARTY WEINTRAUB
Founder: Aimclear® Marketing Agency, Speaker, Author, EU/UK Search Awards Judge, Wilderness Guide▽
State of the Marketing Agency World
An Impertinent Update
Over the last decade, there’s been a massive proliferation of digital marketing agencies of all sizes. Whilst at the same time artificial intelligence, machine learning, and automation tools have rendered human marketers (and agencies) obsolete for some key tasks. This twisted reality makes being an agency much more difficult. Also, for in-house marketers, choosing the right agency partner can be a daunting task.
Join Marty Weintraub, Founder of Aimclear® (4X Best Integrated Agency, US Search Awards) for a no holds barred examination of:
• Agency survival in this fragmented, whacky martech world
• Procuring clients, crucial to agency survival by rising above the noise
• How in-house marketers can cut through the cluttered field of candidates to best filter and select the right agency partner
10:00-10:30 JUDITH LEWIS
International Speaker, Trainer & Expert Online Marketing Consultant, UK/EU/US/MENA Search Awards Judge & Chocolate Judge.▽
How to Win a Search Award.
In this session Judith Lewis who has judged the Search Awards since they were launched tells all about how exactly to win including common mistakes she sees which often are the only reason an entry loses, what judges look for, how to structure an award for the best chance to win plus example entries that are not and will not be shared outside this session. Recording is not allowed, photos are not allowed, and sharing is not allowed as Judith will give the talk she gave at Pubcon which seemed to result in better entries for those in attendance…
10:30-11:00 CHRIS GREEN
Head of Marketing Innovation at Footprint Digital.▽
The simplest (but most effective) steps to identifying the causes of traffic loss following a site launch – Having launched/migrated 120+ websites in my career and inheriting many more after migrations have gone wrong, I want to share the simple steps to getting to the root of the problem fast.
11:00 – 11:30 Break
Refresh your caffeine supply ▽
11:30-12:00 LUKASZ ZELEZNY
SEO Consultant / SEO specialist with 15+ years experience, Search Awards Judge ▽
GAP Analysis like a boss.
– I will be skipping the jargon and getting straight to the point. My presentation will show you which small and simple SEO changes can best improve traffic and revenue. I will cover GAP method, and focus on the way tactics immediately boost SEO performance. You’ll also learn how to efficiently use limited resources to receive the biggest benefits
12:00-12:30 HELEN POLLITT
Head Of Digital | Head of SEO at Avenue Digital▽
How to Steal Organic Clicks from Industry Giants
12:30-1:00 DAWN ANDERSON
Managing Director at Bertey #BeBertey – International SEO & digital strategy consultant, speaker, trainer and lecturer▽
Googles BERT (Bidirectional Encoder Representations from Transformers)
NLP (Natural Language Processing), the explosion in machine learning and the leaderboard battle between search engineers to beat human understanding of language and context.
1:00 – 2:00 Lunch
Time for head chef to show us what he’s made of ▽
2:00-2:30 LAURA CRIMMONS
Founder at Silverthorn Agency | Conference speaker & trainer▽
Digital PR 2020 Vision
A review of what’s changed in Digital PR and link acquisition throughout 2019 and a peek into what 2020 may have in store.
2:30-3:00 JULIETTE VAN ROOYEN
Founder & Head of SEO at VR Squared▽
How accurate were predictions for SEO in 2019?
In January 2019, I did a panel with a few other SEOs about what our predictions were for this year. In this session, I’m going to review those predictions and see how close to the mark we were. Links, content, SERP changes, and a whack of other areas. Join this session to see how accurate my crystal ball was, and a few ideas about what might be coming next.
3:00 – 3:15 Mid Afternoon break
A quick 15 min break ▽
3:15-3:45 LAURA HAMPTON
Head of Digital PR at Impression▽
Changing Trends in Digital PR: Getting More Value in 2020 and Beyond
In this talk, Laura Hampton of digital marketing agency Impression will explain how her team has developed methods for measuring (and proving) the impact of digital PR, from SEO goals to broader benefits. She’ll share insight into the campaigns delivered by her team in 2019 and the lessons they’ve learned. She’ll also look ahead to 2020 at trends to look out for and techniques to drive even more value from your campaigns
3:45-4:15 GERRY WHITE
Technical SEO Lead – Just Eat▽
We historically trusted Google to present our brand to users first, but increasingly we are seeing that brand searches are not only unpredictable but sometimes not what we would prefer to show.
Can we improve on this, do we need to bid on our own brand and what’s the impact of social, schema, wiki and more…
Should Google even rank your brand first or does the user intent mean another experience is better for users
4:15-4:45 KEVIN GIBBONS
Founder, CEO @ Re:signal – Speaker, Writer and UK Search Personality 2018▽
Your ticket includes:
- An all-access pass to State of Digital London at etc.venues St. Pauls. A full day packed with sessions from the best Speakers in the industry hand-picked by the team behind State Of Digital.
- One-to-one advice. We’ve packed in plenty of time for quality conversations with attendees, speakers & exhibitors through multiple breaks and networking events.
- Meals provided. This means a delicious catered breakfast, lunch and afternoon tea over the course of a jam-packed day.
- An endless supply of caffeine. What would a conference be without coffee/tea? There will be multiple breaks throughout the event to ensure you keep energised.
Your event ticket does not include:
- After the event join us at the UK Search Awards* to celebrate our 9th Birthday *separate tickets required.
Interested in sponsoring?
Please download the deck here.
State Of Digital 2019 & UK Search Awards: November 19, 2019
etc.venues St Paul’s | London EC1A 4HD | United Kingdom