Friday Talk: Neuromarketing Can be Great, But Be Careful
Marketing

Friday Talk: Neuromarketing Can be Great, But Be Careful

8th February 2013

Neuromarketing can be great, it can help you ‘understand’ your target audience. But as with many things you should not look at it as the holy grail. There are some ‘buts’ to it. As discussed by Molly Crocket in this weeks Friday Talk. Crocket talks about how the benefits of “neuro-enhancements” are not proven scientifically. In this to-the-point talk, Crockett explains the limits of interpreting neuroscientific data, and why we should all be aware of them.

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Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.
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