Pete Cashmore knows his Social Media, right? He writes about it regularly. Or maybe you could say that Pete Cashmore is Social Media. It is like the gossip journalist being gossiped about himself. They know their stuff, but they are also so much in the middle of it that it sometimes is difficult to see things with a fresh look. However, when Pete Cashmore goes and talk about the future of Social Media, you keep your eyes open, because it is always interesting to find out his thoughts on this. Cashmore talked about just that on the annual Mashable Media Summit. The talk you can see below.