Ask any international search marketer what they find most challenging about international SEO, and there’s a good chance they’ll say geo-targeting. Deciding between local domains or subdomains, choosing local hosting or not, managing duplication issues across languages – the list goes on. Google attempted to alleviate some of the geo-targeting pain by introducing the hreflang tag to improve the targeting of international websites and ensure users are presented with their local version – yet for many it has proved confusing and complex.
International web agency WebCertain is surveying global marketers to delve deeper into the issue and find out what is/isn’t working for organisations when it comes to geo-targeting. The results will be presented in a report, along with recommendations for effectively developing and implementing a geo-targeting strategy.
Take part in the survey here . All participants will receive a copy of the final report and key findings will be presented at upcoming International Search Summit’s in New York and London.