Germany & Search: October 2012 Edition
Search Engine Optimisation

Germany & Search: October 2012 Edition

31st October 2012

Wow, how time flies by! October is already gone – it feels kind of surreal. And it has also been a month already since we started with the very first post of “Germany & Search” here on StateOfSearch. I certainly hope you found that kind of “aggregation” to be of use – and even if you just run it with Google translate, I promise that there is definitely some great stuff in there. It’s worth having a look! So, another month, another edition; and here we go:

Conferences & Other Events

I already announced some of the conferences in October within my first post last month – but surely not all of them. If you’re interested in the German-speaking conference sphere, let me briefly sum up what we had (and what is going to happen during November):

OMCap (which is short for Online Marketing Capital) took place in Berlin, in cooperation with SES (Search Engine Strategies). A one day event running three sessions in parallel. The day prior to the conference there was a dedicated training day as well and kind of surrounded by two networking events. If you want to read more: #1, #2 and a full list.

SEOday took place at the fabulous RheinEnergy soccer stadium in Cologne. Again, and that’s kind of normal for these events in Germany, there was an unofficial pre-event the evening before, the next day hat, again, a three session in parallel jam-packed agenda – but this time SEO only. Really fun! And of course, an evening with networking and parties at the stadium and later in central Cologne (unfortunately I had to leave early, due to another event in Berlin). Here are some recaps: #1, #2, #3.

WPCamp 2012 – a bar camp style conference dedicated to WordPress also took place in Berlin. Main topics were theme and plug-in development. Here is a quick re-cap. Shameless plug: If you’re into WordPress don’t miss my deck on Advanced WP Optimization Strategies!

And in November, there is actually one show I’m REALLY looking forward to: SEOkomm in Salzburg, Austria. I strongly recommend you go there, no matter what. I promise it’ll be an amazing event! Some more details over here.

That Google disavow thing

Well, of course we also had a lot of chatter about and around Google announcing their disavow links tool including a lot of people saying something like “nice, a new tool – but not telling which links are actually bad is really stupid” or – as Marcus Tober, CTO of Searchmetrics said – it’s kind of the same as seeing your priest… Here is some talk in the German SEO-sphere about it: #1, #2, #3, #4 and #5.

Random Links

As with the first post, here is some random stuff – definitely worth checking out.

Last time I talked a lot about tools – a topic I just really like – this time I don’t want to re-do that but there is one thing you guys just need to know: Strucr, another approach to crawling your website (similar to ScreamingFrog, but web-based and in my opinion with way more detail) and visualizing that link graph, is currently giving-away free accounts for smaller sites (up to 10.000 URLs). I strongly recommend trying it out. Here is the deal and if you prefer to read more up-front, here is a great how-to. Ok one more in terms of tools, over at t3n you’ll find an updated list covering 10 must-have tools for twitter. Don’t miss it!

Link building queries and operators’ overview: Check out this link for a great overview on “German-localized” link building queries and operators. Covering everything from query modifications as well as detailed Google search operator usage – this is a must read if you build links for the German market. Talking about link-building, don’t miss this post on how to leverage “offline” connections for new links.

Optimizing your profile pics for Facebook and Twitter – a topic I actually didn’t dig too deep into. If that’s something you’re planning on doing, check this post out. Talks about what images to use, etc.

Andre blogged about a finding in regards to an authorship based search (which we picked up here at SoS, of course) talking a little bit about possibilities to search in Google, but limiting contents to a specific Google+ account (user). Here’s the original post:

You’ve probably heard it already: Facebook disabled facial-recognition in Europe due to privacy issues – here is an in depth-look. And also Google does have hard times dealing with European laws – their privacy guidelines (“Datenschutzbestimmungen”) have been declared illegal – here is more info.

And that’s it for October 2012 folks. As always, let me know if I’ve missed something!


Written By
Bastian Grimm is founder and CEO of Grimm Digital. He mainly works as online marketing consultant with a strong focus on organic search engine optimization (SEO). Grimm specializes in SEO strategy consulting, website assessments as well as large scale link building campaigns.
  • This field is for validation purposes and should be left unchanged.