- Have a set of rules for all websites: It’s best to decide geo targeting handling, directory naming convention, etc. at the beginning, and don’t leave them up to whoever is working on the site. Because it’s likely that different teams handle different languages or country sites, if you don’t have a set of rules for everyone to follow, you’ll end up with multiple different websites that just look similar.
- Make sure that any changes you make to the site work for all of your target search engines: Unless you have a luxury of creating completely different website for each language/country, your website has to be crawl-able/index-able by all target engines at least.
- Be willing to make necessary changes to each language/country site: Each country may have different popular keywords or even different popular products. If you keep pushing what works for your home country, you may miss out opportunities to grow business in other countries.
Having both executed on her advice and regularly discussed with other experts, Motoko is incredibly well practiced in global SEO. Undoubtedly, it requires a lot of attention and care but brings incredible rewards. In addition to speaking and writing, Motoko also started AJRP, a Japanese search marketing service, but also helps clients target other areas outside Japan and Asia. Big thank you to Motoko for sharing her time and knowledge for our readers!