Google+ Available for Apps Users and Google introduces ‘Ripples’ and Trends

Google+ Available for Apps Users and Google introduces ‘Ripples’ and Trends

27th October 2011

Google today launched a few major updates on Google+ making the service finally available for Google Apps users, which also means that businesses are now able to use it.

At the same time Google launched several new features for Google+. The most important one of those changes is “Google+ Ripples”, which will allow you to see how posts get shared around Google+ in a graphic way. Google also introduces “What’s hot” their own version of trending topics.

Google Apps

There have been many many complaints about Google+ not being available for app-users. The app users had to wait a long time, but are now finally able to join in to what Google believes will be their core. Google knows they are late to the game with the apps account:

“It took more technical work than we expected to bring Google+ to Google Apps, and we thank you for your patience.”

App users can manually turn on Google+ for their organizations. It’s however not as simple as it seems to be. For those who use Google Apps for Business or the free version of Google Apps its easy: Google+ will become available automatically in the next few days.

For the others and those already using Google+ with a personal things are a bit more difficult. If you have not yet signed up you have to do so manually. If you have, you still have to wait.

Google is currently building a migration tool to help these users move over, but that is not done yet. The tool is necessary so you don’t have to start over once you’ve signed up. All your circles and people you’ve connected to for example will be automatically migrated. I’m sorry to tell those who need that migrating tool that they will have to wait another few weeks.

Other changes

Google also launched a few other features which they announced on the Google Blog (don’t let the way he talks distract you):

Google+ What’s Hot

We all know Twitter’s Trending Topics and Google has now added a similar feature to Google+: What’s Hot on Google+.

Google+ Ripples

More interesting however is “Ripples” (how do they come up with the names). This is interesting for marketers because it allows you to see how a certain post on Google+ ‘travels’, who shares, reshares and talks about the specific post and or topic:

Google+ Creative Kit

Finally there is Google+ Creative Kit, which allows you to “play” with your pictures. Google must have seen the success of Instagram and figured “we can do that”. It for example allows you to “add that vintage feel to your vacation photos“.

I’m quite curious, will this make you use + even more? My guess is that even these changes are not the ‘killer changes’ some people have been waiting for.


Written By
Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.
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