Oh don’t we all love the fact that Google’s testing efforts have become much more visible to all of us? I was talking to co-blogger Jeroen van Eck about it yesterday, is Google doing a lot more testing, are the tests more visible than before or do we just report on them a lot more? Probably it is a combination. Now Google also starts to confirm tests, like in this case the tests with the infinite scrolling.
We have seen them before: tests with infinite scrolling Google results. No more pagination, no more being on page two, three or even 99 or more. All of us on one page: scrolling down will load the next ten links and so forth.
In the latest test the pagination is replaced with a link called “show more results”. Clicking that link will load the next set of results. It is in this case still triggered by clicking a link, but word is there are tests which show you don’t need even need to click a link, more results will just show when you scroll down.
Barry Schwartz at Searchengineland and Seroundtable says a Google spokesperson confirmed this test saying, “Google is constantly experimenting with new features.”
Take a look at an example here, made by Waebo, what do you think? Like it or not?
