There are millions of business owners out there. Some big ones, but most of them small ones. Each of them has the same issue: getting online integrated in their business. But how? The bigger companies hire agencies to do the online part for them, but there are many who can’t afford that or simply want to do this themselves. Google acknowledges that there is a big group out there looking for information just on how to get started. That is why last week the search giant decided to launch the “Webmaster Academy“. A new online resource platform just for small businesses to learn about Google… On this platform small businesses can find information about how Google Search works, an introduction to Search Engine Optimization and other beginner content. As Google puts it:
“the Academy has information about how Google Search works and how to create a great website for your users, along with information on how to use great (and free!) diagnostic tools such as Webmaster Tools. It’s divided up into easy, short lessons so you can track your progress. At the end of every lesson you’ll be one step closer to having a great website.”
It is clear that Google is targeting those who don’t want to work with agencies, but still even for those who do this could be interesting information, simply so they will understand a bit better how Google actually works so they understand a bit more what agencies are doing. So agencies don’t have to be afraid that Google is getting into SEO themselves. This could very well be a nice filter to have for those who don’t want to answer the ‘easy’ questions.