Google Now Showing Special Snippets for List Pages

I have had several people asking about a new way of snippets they were seeing in Google result pages. Some thought this was some sort of testing by Google. It is not, it is a new feature which was rolled out last week: snippets for list pages.

When pages consists mostly out of lists Google has found a way to show (part) of these lists in the snippet. This means that if you have a list on your page, that list might just be part of the snippets. Opportunity knocking!

On its searchblog Google explains:

“This week we started rolling out snippet improvements for pages that contain lists; results for these pages will now reflect the structure of the page, rather than just showing two lines of text.

If a search result consists mostly of a structured list, like a table or series of bullets, we’ll show a list of three relevant rows or items underneath the result in a bulleted format. The snippet will also show an approximate count of the total number of rows or items on the page. “

How to get them?

Would you like to have your snippets look like this? Make sure you have a page with a list. Take a look at this page from the Arsenal World website, which has a list of fixtures in it, build up in the code. That results in this result on Google:

We will try and look more into depth into how you can make them as perfect as possible and get back to you on this.

The changes will be rolled out in the coming week so you might be seeing more of these.

Bas van den Beld

About Bas van den Beld

Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.

3 thoughts on “Google Now Showing Special Snippets for List Pages

  1. The only downside to this is that the meta description gets truncated. This requires to work with shorter meta descriptions for pages with listings, just like you should be doing after Google introduced the new Sitelinks, where a limited amount of characters will be shown for the meta description.
    Point is that I’m quite happy with this new opportunity to get more attention, but I’m less happy with the limit space I have for displaying Unique Selling Point (USP’s) in the meta description. This will be going from +- 155 visible characters to +- 58. But in the end this will just require some more creativity.

  2. Surely it gives you extra incentive to update your meta descriptions and get to the point. Meta descriptions are also always one of the last things on the priority list.

    e.g. Arsenal World – 2010/2011 official fixture list – All fixtures and kick off times are subject to change.

    As long as you get everything b4 the second hyphen you have done your job!

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