Google+ Local Launched

It has been coming for a while, Google was focussing on local elements a lot as well as Google+. Now the both are combined within Google+: Just now Google rolled out Google+ Local.

Google+ Local is what Marissa Mayer calls “a simple way to discover and share local information featuring Zagat scores and recommendations from people you trust in Google+.

It does what it is expected to be doing: giving you local information and recommendations by your network. It suddenly got a lot more interesting to get local people connected to you on Google+.

On the left hand side of your Google+ you will now find an extra tab called “local”. Going there means you get instant information about your surroundings. You will get a map, direct recommended places and an overview of places which might be of interest to you.

Clicking on the links of one of those places will not take you to a Google Places Page, but to a Google+ Page of that specific place, which will have information similar to the Google Places page. Google uses Zagat scores for the reviews.

Not just Google+

As with all things connected to Google+ its not just about the social network part. Eric Schmidt stated before that Google+ will be the basis of everything and that shows again here. Google+ Places is integrated in other products as well: Maps as well as mobile.

Big change

This move is a big one. It again is a step towards total integration of Google+ in all Google products. There is no avoiding Google+ any more if you want to use any of the Google products out there.

It is not clear yet whether or not these pages are going to replace to Google Places Pages, but integration seems just a matter of time, as well as integration with the Google+ business pages.

This change just made Google+ instantly important for local businesses, if it wasn’t already…

More on this on Searchengineland and Techmeme

Bas van den Beld

About Bas van den Beld

Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.

12 thoughts on “Google+ Local Launched

  1. I am wondering how you might use Google+ local.  I still only really see Google Local listings in search so do you think you might refer to local listings more now they are in Google+  How else are you using it?  Or how do you think it might be used?

    1. From what I understand now James is that this is going to replace the current Google Places, which will add the ‘social’ layer to local. That will mean it will also be visible in the results. 

  2. Works nice. Wondering if, and how, they will integrate Local+ within the ‘normal’ search results.

    1. As said in the comment on James Jaap I think this will be integrated and will be replacing the Google Places results we have now. There is no doubt whatsoever this will show up in the SERPS sooner or later.

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