Google Ranking Factors 2012 in One Overview

There are many many rankingfactors. Some more important than others, some more focussed on than others. It would be nice if you just had a checklist: do this and do that and you will rank. Unfortunately, or maybe fortunately, it doesn’t work that way. There are many factors to take in account and each one can make a difference, or not.

To get a grip on which factors are important this infographic by Martin Missfeldt is a very handy one, because it clusters rankingfactors (not all of them, but quite a few) in major topics: Social, Backlinks, Author/Brand and On page. A very nice overview. 

via TagSEOblog

Which ones do you feel are missing here?

Bas van den Beld

About Bas van den Beld

Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.

13 thoughts on “Google Ranking Factors 2012 in One Overview

  1. Good info. now we can see that having a social media strategy is important. shame there is a misspelling on “similar acrticles” in the Authority section…

  2. Thanks, Bas, for sharing this. 🙂

    @Anthony: thanks for the hint. I have corrected the misspelling.

  3. Having an Adsense account and running it is a positive trust and content quality signal? I’d be cheeky and say “Not running Adsense is the biggest obvious quality signal on a site” 😛

    Time on site is not a quality signal per se as it depends on the type of site. Same with bounce rate. 

    The usage of a logo image won’t have a positive influence on a site’s authority/trust. You think that Googlebot thinks “Oh, there’s a jpg in the top left corner, so I am dealing with a respected brand here”?

    I really don’t want to get into ‘keyword density’ and usage of ‘h2 – h6’. We both know that the quality of a piece of content is not down to how often I drop a keyphrase or how often I break down the content with sub-headings.

    The question if it increases your own authority if you link out regularly to high authority sites is still unanswered but as it is easy to fabricate I very much doubt that it will have any effect. 

    Well.. that’s my 2 pennies ; ) 

  4. I figure that if I look at a page that’s supposed to be about a “fudge brownie recipe,” for example, and can instantly tell that the page is clearly about that then the on-page SEO is fine, at least according to what I understand Google wants it to be. 

    If I go to another site and see a link to the brownie recipe and the link text, or surrounding text, is clearly about a fudge brownie recipe, then the linking is fine. If that page is about metal working and has an out of context link to the recipe page, then I’ll scratch my head. Even then, it might make sense depending on the surrounding context. 

    Unfortunately, what Google/Bing/etc. say are “best practices” aren’t necessarily what will get you ranked ahead of anyone else. They might be great for keeping *consistent* rankings, though, and you won’t have to play that dodgy SEO game as much. 

  5. PS: what’s about outgoing links? …the quality of links to “good neigbourhod” or authority sites???

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