The more sophisticated digital devices become, the more hands-free they are. This trend makes voice search a feature that will eventually become standard across all internet connected devices.
Devices like Amazon’s Echo series and Google Home Hub have become increasingly more popular as users embrace smart speakers. While these gadgets are made for the benefit and convenience of the user, marketers can also leverage these devices to increase brand awareness and drive revenue.
With that in mind, this blog post will go over how to use Google Home Hub to increase sales and how to optimize for voice search with a refined voice marketing strategy.
What Is Google Home Hub?
Google’s Home Hub features a 7 inch display with an Ambient EQ light sensor that automatically adjusts to the brightness of the room it’s in. Google Home Hub also has Google Assistant incorporated into its technology, which means users can access Google Search, Calendar, Maps and even YouTube.
With all these great features, the one thing that Google has excluded from this device, which may surprise you, is a camera. Unlike the Amazon Echo Show, which is seen as one of its competitors, there is no option for users to conduct video calls or take pictures on the Google Home Hub. The reason? Because Google wants users to feel “comfortable placing it in private spaces of [their] home.”
Without a camera, what does a smart home hub do? Quite a lot. Apart from having the ability to access Google products like Maps and Calendar, Google Home Hub is compatible with over 200 million smart products. This means you can connect and control your Vizio TV volume, Nest thermostat, or even Philips Hue lights, amongst hundreds of other products.
Because YouTube is also a Google product, you get a more seamless user experience when accessing YouTube content from a Google Home compared to an Amazon Echo device (The sneaky truth is that you can’t even use voice commands with an Amazon Echo Show to pull-up YouTube videos. That feature is strictly available for Google Home).
Google Home Hub for Retailers
As smart speakers become further integrated into everyday user normality, so too do voice capabilities. With more and more consumers defaulting to voice for their daily internet interactions, brands must adapt and learn how to cater their content to devices that provide them with access.
Apart from your standard SEO practices, marketers now have a new avenue to consider if they want to increase sales with their digital marketing strategy: voice search optimization.
Google Home Hub helps retailers increase their sales by giving them another avenue to market their merchandise. In this way, voice search is going to be the next major disruption in retail, and smart speakers and Google voice shopping are agents of this change.
By 2022, voice commerce is expected to rise to $40 billion, making this tech capability the next major disruptive force in the retail industry. These factors are some of the biggest reasons why voice SEO has become such a hot topic for digital marketers.
From its humble beginnings, voice search began on smartphones when users asked digital assistants like Siri to pull up information on local businesses while they were on the go. Now, smart speakers like those in the Google Home Hub have extended these capabilities from hands to homes.
These next tactics will help your brand refine your voice SEO Google Home marketing strategy to increase brand awareness and drive sales.
In order for your brand to appear in search results for voice, your content has to match voice queries. Similar to how there are certain keywords used in queries when it comes to web searches, there are different keywords that consumers use when it comes to voice search.
In order to optimize your content for voice search, you need to determine what keywords your audience is using in your industry. Once you’ve specified which keywords you want to optimize for, expand your SEO by adding those words and begin including those terms within your content.
Many voice search queries are phrased as questions and are typically longer than text queries. This is important to keep in mind when writing your website’s content because catering to voice search means writing in a way that will answer user questions.
Likewise, many brands opt to create FAQs page to help optimize their site for voice searches.
When it comes to voice search, 41% of users agree that talking to a voice-activated speaker feels like speaking to a friend or another person. To increase sales with your voice search optimization, write your online product descriptions using more colloquial language.
In other words, write your descriptions in a less structured/formal style of writing so they match better with voice queries. Approach your descriptions like an online blogger and speak casually with your consumers, letting them know what’s new with your brand and why your products are great.
Optimize for Local
Mobile voice searches have always been known to be more locally based as opposed to general web searches, and now smart speaker owners are adding to that dynamic, with 75% of owners conducting searches on local businesses every week.
To drive your consumers through your front door with Google Home Mini and Google Home Hub, register your business on Google My Business to optimize for local. This will ensure that your business appears as a result on SERPs, Google Maps, and, of course, voice search.
Tip Wrap Up
Voice search and the role that smart speakers play between brands and consumers is going to be the next major disruption in retail that’s going to define commerce. Devices like Amazon’s Echo series and the Google Home Hub will play an increasingly more important role in the coming years.
For brands, they will need to learn how to optimize their content for these platforms in order to increase sales on voice. Let’s take one last look at the state of voice and how you can optimize your content for voice SEO:
- Google Home Hub has the ability to connect to over 400 million different devices, including seamless access to all Google products and YouTube.
- Google Home Hub for retailers is another platform where companies can connect with their consumers.
- Voice SEO is how companies will be able to increase brand awareness and conversions on voice enabled devices.
- Integrate voice keywords into your keyword strategy to begin the ranking process.
- Write product descriptions using less formal language to appeal to user voice queries.
- Optimize for local searches by registering your company on Google My Business.
Voice commerce is still largely in its infancy, so be prepared to adapt and change your digital strategy as necessary. Stay tuned for more updates on how to use Google Home Hub to increase sales and other eCommerce tips for your brand—Good luck!