Today, it seems like there are very few digital marketing jobs that don’t require a basic knowledge of SEO. That’s why it’s important to find a framework that helps you stay up-to-date with the latest news, tips and tricks in the field, so that your work gets seen in search results.
That’s why I thought it would be useful to put together a list of useful resources for everyone who’s not an SEO specialist, but needs to be in the know in order to deliver the best results.
- Blogs (or vlogs) of experts in different niches
- Events, conferences and meetups
- News publications
Follow experts in their respective niches
If you’re just getting started with SEO, it would probably be worth getting some basic SEO training (like the one I just linked to from Matt Barby). It’s an easy way to learn how search engines work and get a general understanding of what you can do to make sure your content appears in SERP (search engine results page). As you get more comfortable with SEO terms, you can try this Udemy course: Moz Advanced SEO: Tactics & Strategy.
For a lot of SEO savvy marketers, there’s nothing better than following the experts in their respective niche. Because SEO has become so complex, it is extremely rare to find someone that is awesome in every niche of SEO. So the best way to be in the loop is to follow the SEO folks who are at the top of their game in their respective niches.
Latest News/Algorithm updates
- Barry Schwartz – This editor of Search Engine Roundtable is really on top of any sort of chatter in search, especially algorithm change chatter.
- Dr. Pete – Writes about Google SERP Changes and he is very active on Twitter
- Glenn Gabe – Search Engine Land columnist. He’s been writing a lot of valuable pieces on Google SERP Changes.
- Barry Adams – He’s the owner of the award-winning agency Polemic Digital and the Co-Editor-in-Chief at State of Digital,
Content & Link building
- Julie Joyce – She’s also a Search Engine Land author and the founder of SEO Chicks
- Lisa Myers – Check out her Slideshares to get inspired by the super-creative campaigns her team at Verve Search has been working on.
- Nick Eubanks – Better subscribe to his blog to make sure you get his really practical tips, as he doesn’t publish very often.
- Aleyda Solis – If you want the fundamentals, she has a lot of entertaining articles
- Slideshares. She’s very helpful on Twitter for quick questions.
Who did I miss?
This list isn’t in any shape or form exhaustive. In fact, I’m pretty sure I missed some really great SEOs out there. If you think of anyone else you’d like others to follow, please drop a comment below with their name, niche and a link to their blog.
Also, I know some people who aren’t on my list because they don’t share a lot of information online. For example, Judith Lewis is a great link building expert, but the best way to learn from her is to follow her speaking gigs. That’s why the next best way to keep up with SEO news is to attend some great conferences.
Join SEO events and meetups (EU and US)
There are so many digital marketing events out there, it’s overwhelming and, frankly, impossible to follow all of them. Here’s a list of must-attend events that focus on SEO or have really high-quality SEO tracks. You’ll be glad to see some of the names listed above are probably already on the agenda of some of these events:
- Learn Inbound (Ireland)
- BrightonSEO< (UK)
- SearchLeeds (UK)
- SearchLove (UK/US)
- SMX (UK, Germany, US)
- The Inbounder (Spain)
Subscribe to a few top publications
You’ve probably heard of all the publications I’m going to list here, but what I’ll try to do is give you a bit of a guide on how to navigate them. It took me a while to learn how to get the most information, in the least amount of time, so I want to save you that hustle.
Here’s what to do:
- If your schedule is packed and you only have a few moments to skim through the news, just subscribe to Search Engine Land. Their writers are top-notch and they cover everything from technical SEO to content marketing.
- If you have a little more time on your hands and you’re hungry for more SEO, add Search Engine Watch, Search Engine Journal and The SEM Post to your list. One day a week you can skim through all their titles and read more of what catches your eye.
- Share the best tips or new bites with your team. At HubSpot, we share the latest news on SEO in a dedicated Slack channel. Anyone can join and follow the conversations, even if they’re part of the SEO team or not.
Is there any blogger, event, publication or course that I missed? Feel free to add your own favorites to the list in the comments below.
Cover image by Chris Benson on Unsplash