It’s All about Authority Building, but how?

It’s All about Authority Building, but how?

18th November 2011

Earlier this week I posted about Klout, how you should ignore services like that because they don’t give you accurate enough information about specific people. Off course what Klout represents is a trend: we are trying to get a grip on authority. And we are trying to become authorities ourselves, because that might just help us become more important.

So the next question is: how do we build that authority? I actually think that it has much more to do with how knowledgable you are and how hard you work than how visible you are, but ok. This infographic looks at authority building.



Written By
Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.
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