Bas van den Beld

About Bas van den Beld

Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.

5 thoughts on “Matt Cutts Explaining How Search Works (for Sesame Street?)

  1. I remember this video well. It’s actually quite good at explaining the fundamental principles, however I think it’s primarily aimed at the public, or perhaps Sesame Street 🙂

    Mr Cutts’ line about Google’s commitment to impartial search results really depends on whether or not you consider Google giving extra weight to its own products (such as YouTube for video, and now G+ or ‘SPYW’ as it’s catchily labelled) to be truly impartial. I think he re-phrase it to say “Yeah we’re favouring our own products, but hey, we’ve got to eat too”.

  2. Many times I’ve used this video in instructional sessions. In my experience it’s very useful to lay out the basics of Google search, but I do wonder: is it still a good idea to show this in SEO workshops today? Should Matt Cutts publish a new video taking into account SPYW, personalized search etc? It might quickly become too complicated that way. What do you think?

    1. It conveys the fundamental principles of search in a visually engaging way for beginners, without going into the details. So, I think it’s still a great introduction for your SEO workshops and you’ll struggle to find a high quality video that does the job better. And as you suggested, it’s very complicated (not to mention time consuming and impractical) to constantly edit videos so that they reflect the evolving nuances of search.

      Once SPYW is made live across other tlds, I’m pretty sure we’ll see an catchy explanation video from Google that explains SPYW to its users.

      1. Thanks guys, I guess I’ll keep using it for the time being. It’s nice to have something to refer to when you’re talking about the Google index, SERP’s, the importance of titles, links and all that.

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