Meet Our 2011 Bloggers: Samuel Crocker

Meet Our 2011 Bloggers: Samuel Crocker

20th December 2011

The end of the year is approaching rapidly so it is time to start counting down to the New Years. And I always like to do that in a special way. Because this blog is something special. Special because the authors of this blog are not only very smart people who write great content, but also very nice people who all have one thing in common: they have a specific drive and they are genuine.

In random order I am highlighting the bloggers on State of Search, because they are a special bunch of people. They not only know their stuff very well, they are also very social people who must have that ‘certain something’ to become members of our team. So they deserve a bit of attention. Now the attention goes to Samuel Crocker.


I also asked Sam the same questions:

What post are you are most proud of this year?
The post of which I was probably most proud in 2011 was probably SEO Forecasting: A Poor Allocation of Resource. It was written in the midst of a very competitive pitch and it seems like the only thing at the time that was standing in our way was to create a compelling forecast. I’ve always been nervous about misleading people and with so many variables I thought it was important for other SEOs to have the post to point to when inevitably it came time to provide a forecast for a pitch. As it turns out I’m now working on ways to improve forecasting (almost a year later) but I still was proud of the post as I felt it was the sort of post I previously would have looked for – so hopefully it helped some folks!

What was your (personal or business, or both) highlight of 2011?
There were a lot of exciting accomplishments/highlights over the past year both personally and professionally. However, I think one of the most rewarding was winning our first ever SEO only pitch. As a media agency with a lot of big clients that previously haven’t done SEO there is a lot of potential existing clients that we can look at working with. However, it was a nice feeling to win our first SEO only pitch and bring a new client to the agency. It was easily one of the most intensive and drawn out pitches on which I’ve ever worked but the feeling was great and it turns out they’ve been a great client to work with as well… which always helps!

I guess on a similar note – watching and helping our team grow from four to fourteen over the past year has been pretty darn cool as well! It’s been a tough market to find good people out there and I’m really happy with the team we’ve built.

What are you ‘wishing’ for 2012?
In 2012 I’m wishing for a few things:

a. My top work related wish is to attend SXSWi in Austin. I’ve wanted to go this conference for some time now and I’m really hoping I can make it happen this year!

b. Another wish would be that Google would give back some of the (not provided) data and the ICO would relax their guidance on cookies and tracking – sadly I don’t think that will be the case.

c. Finally and most importantly – I’m wishing for a happy and healthy 2012 for my friends, family and loved ones.

A personal thought about Sam

I think Sam Crocker is probably the single most decent guy in the industry and one of the most talented ones at the same time. He will just not let you down. And you won’t hear Sam talk nonsens, especially not to boost his profile. He has built his solid profile over the past few years, making him one of the most wanted people in the industry. Ask any UK search company if they would like Sam to join their team and the answer would be in the lines of “hell yeah!”.

An American in London, but the gentleman in him seems as British as it can be. I always thoroughly enjoy Sams company, because he is a fun guy and he makes you think and trigger. I learn stuff from him! Even though I do not see all the people in the UK regularly, I consider Sam to be one of my friends and hope he stays that for a long time.

Sam, I am looking forward to your posts and your talks next year, keep up the good stuff and we’ll be hearing a lot about you!

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Latest posts by Sam

[latestbyauthor author=”Sam Crocker” show=”8″]


Written By
Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.
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