With the realisation of many marketers that relationship building is (again) very important to actually get the most out of your marketing efforts they have started to reach out to influentials more than ever. Social Media is a good tool for that, but for many the question is how to actually built that relationship. Hubspot compares it to a love story.
Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.
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