How to remove a Website from Google Analytics

If you are like me your Google Analytics might have quite a few websites in it which you don’t use anymore or which for example are websites of old clients or friends you helped with. You might want to clean this up.

Now within Google Analytics you can’t ‘just’ select a few and delete them (don’t know why not), you have to take a few steps to delete the accounts, but when done, you will have a nice clean Google Analytics.

I’ve just cleaned up my Google Analytics and thought I’d share the process with you so you will know how easy it really is. I did this on my Google+ page originally but because people seemed to like it and not everybody seemed to know how it should be done I thought I’d share it here as well.

Steps to remove a website (profile) from Google Analytics

Step 1: Go to the Admin tab in Google Analytics


Step 2: Select the domain and the property (website), then click ‘view settings’ in the 3rd column


Step 3: Scroll down the page and click ‘Delete view’


Step 4: Confirm the deletion



You will receive a confirmation of the deletion in your e-mail.


Delete an entire account

You can also delete accounts (go to ‘account settings in the first tab), or remove yourself from an account if you do not ‘own’ the account’ (also in account settings). If you have Adwords connected to an account, it won’t work.


Bas van den Beld

About Bas van den Beld

Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.

One thought on “How to remove a Website from Google Analytics

  1. Bas,

    Thank you!

    I am so grateful others have gone before me and learned then chose to share the knowledge. My dashboard was becoming annoying with all the old one-time audit clients I care nothing about anymore…

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